Audi MediaCenter
  • Audi A5 CEO Gernot Döllner: “The Audi A5 family marks the next step in our model initiative”
    The world premiere of the Audi Q6 e-tron in spring gave the green light for Audi’s model initiative: In 2024 and 2025 alone, Audi will launch more than 20 new models – over ten of them are all-electric. CEO Gernot Döllner talks about the model launches in the coming weeks and shares a first look at the new Audi A5.
    Company
    07/12/2024
  • Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52 Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52
    Everyone knows the Auto Union Silver Arrows, the legendary 1930s Grand Prix race cars. But hardly anyone knows that a street-legal sports car version with a 16-cylinder engine was also planned for these pioneering racing cars: the Auto Union Type 52. Now Audi has built this car, the Schnellsportwagen, and will present it to the public for the first time at the Goodwood Festival of Speed in England in mid-July.
    Company
    07/11/2024
  • Aerial View Audi Site Brussels, Belgium Audi is formulating its intention to restructure the Brussels site
    Audi is witnessing a global decline in customer orders in the electric luxury class segment. This affects the Q8 e-tron and Q8 Sportback e-tron models, which roll off the production line in Brussels. Audi is therefore considering the early end of production at the Brussels site. The Board of Management of Audi Brussels has informed the Company Council of their intention to carry out a restructuring of the site. By stating this intention, the information and consultation process begins in accordance with Belgian law. In this process, the plant management discusses solutions for the site together with the responsible social partners. This may also include a cessation of operations if no alternative is found.
    Company
    07/09/2024
  • 24H Series 2024 1-2 victory for Audi customer teams at 12h Misano
    On the first weekend in July, Audi customer teams worldwide started the second half of the season with great success. In GT3 racing, first and second place for the Audi R8 LMS in the international Misano 12-hour endurance race as well as victories in British endurance racing and in two road races in Thailand marked the highlights. The production-based GT4 version of the mid-engined sports car prevailed in three sprints of a French club racing series. The Audi RS 3 LMS TCR touring car remains unbeaten in Belgian endurance racing this season. Finally, a customer from Italy defended his class championship lead in the TCR Europe with Audi.
    Motorsport
    07/09/2024
  • Audi RS 6 Avant GT in California
    The Audi RS 6 Avant GT makes its appearance on the West Coast of the USA
    The limited-edition Audi RS 6 Avant GT represents the pinnacle of its model series. With its exclusive exterior and interior details, the special edition model pays homage to the legendary Audi 90 quattro IMSA GTO racing car from 1989. The RS 6 Avant GT in Nardo Grey appears in the impressive surroundings of the United States West Coast.
    Models
    07/08/2024
  • 24h Spa 2024 Class victory for Audi customer team at the anniversary in Spa
    Tresor Attempto Racing scored a class victory in the highly acclaimed edition of the Spa 24 Hours to mark its 100th anniversary. Further international successes for the Audi R8 LMS in GT3 and GT4 versions rounded off a successful weekend for the customer teams.
    Motorsport
    07/02/2024
  • Audi Q6 e-tron family - Trailer (on location)
    Pure driving enjoyment: northern Spain in the Audi Q6 e-tron
    The road climbs steeply for around 150 meters, followed by a hairpin bend that requires precise steering. The fluid combination of bends that follows is pure joy: their sometimes challenging profile makes the roads between Bilbao and San Sebastián ideal for experiencing the character of the new Audi Q6 e-tron. The agility of the electric SUV, due in part to the precise and sporty steering and the harmonious power delivery of the electric motors, comes into its own on the roads in northern Spain. The suspension, tuned in line with the Audi DNA, offers comfort but also conveys a sporty dynamism – especially in the Audi SQ6 e-tron. The diverse routes with their differences in altitude and going through towns enable drivers to experience the high recuperation power of up to 220 kW in an impressive way. Just like the sophisticated thermal management system, this contributes significantly to the efficiency of the first model on the Premium Platform Electric (PPE).
    Models
    07/02/2024
  • Development of the Audi Power Unit Development of the Audi Power Unit for Formula 1: “Significant milestones and goals achieved”
    Work on the Power Unit for Audi’s Formula 1 entry has been underway for more than two years. The specially created Audi Formula Racing GmbH (AFR) in Neuburg a. d. Donau is responsible for the development of the F1 hybrid drive (“Power Unit”) and has successfully completed the set-up phase. Together with the Hinwil facility, the team from Neuburg will form the future factory team with which Audi will compete in the top class in 2026. The Audi F1 Power Unit “Made in Germany” is making great progress behind closed doors. AFR CEO Adam Baker and AFR CTO Stefan Dreyer provide an insight into the current status.
    Motorsport
    06/28/2024
  • Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT
    Audi enhances voice control in current and future models with ChatGPT
    Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.
    Technology
    06/27/2024
  • The new Continental GT Speed: Redefining the definitive grand tourer
    The new Continental GT Speed: Redefining the definitive grand tourer
    Bentley Motors is proud to reveal the fourth generation Continental GT Speed, following in the 21-year tradition of the Continental GT family by redefining the ultimate blend of supercar performance, handcrafted luxury and everyday usability.
    Company
    06/25/2024