NEW CITROËN MY AMI POP: A FRESH, DYNAMIC LOOK FOR EVEN MORE CHARACTER

• Citroën My Ami Pop enhances its style and now sports a new look for the front end and new graphic signatures that play on contrasts of bright colours and shapes, for a more dynamic personality.

• This “sporty” version of Ami, with its distinctive graphics and rear spoiler, contributes to the success of a fully-fledged social phenomenon: more than 43,000 units have been sold since its launch, providing a genuine solution to the challenges of electric micro-mobility.

• My Ami Pop is available to order from today on the citroen.fr/ami website from €29.99/month including VAT.

Poissy, November 7, 2023 – Citroën updates its My Ami Pop version with a new design that enhances its playful, youthful, and sporty character. My Ami Pop is one of the many personalities offered by Ami, which has won over more than 43,000 customers since its launch, with 80% of them opting for a customized version.

“With this new front end, we wanted to make New My Ami Pop striking and recognisable to everyone, even from 100 metres away. With its rear spoiler, My Ami Pop already boasts a distinctive sporty silhouette. By bringing in new colours and graphics, these styling attributes have reinforced Ami's energetic character while echoing the responsive and dynamic driving that customers enjoy in electric mode”, said Antoine Gaillot-Drevon, Exterior Designer.

A NEW EXTERNAL VISUAL IDENTITY FOR MY AMI POP

My Ami Pop retains all the specific exterior styling features that have contributed to its success: 4 wheel trims, 1 black graphic strip under the windscreen, 1 front and rear bumper reinforcement, 1 rear spoiler, 2 quarter-panel stickers, 2 door sill stickers.

In its new livery, My Ami Pop undergoes a colour change, with the introduction of Infrared as a predominant hue. Indeed, the stickers on the door sills and quarter windows switched from orange to Infrared red, a true signature colour of the Citroën range.

In addition, My Ami Pop evolves with:

A new look for the front end

New My Ami Pop stands out with its more easily recognizable exterior. New headlamp bezels complement the black chevron strip under the windscreen and the black bumper reinforcement, both characteristic of the Pop version. This highly graphic, structured new front end gives it a distinctive and assertive look.

More graphics and contrast for the door sticker

My Ami Pop has new graphics to give it a fresher, more distinctive look.

The sticker on the door, a major feature of this version, is given added character and impact. The panel's decoration retains the number 2 which already featured on My Ami Pop, a nod to Ami's unique approach to mobility. “2 is Citroën Ami's favourite number: 2 passengers, 2 identical doors, 2 identical front and rear bumpers, 2 identical wings…”, continued Antoine Gaillot-Drevon.

The size of the number 2 has been reduced to make way for a stylised circle and triangle, two very simple and graphic shapes, inspired from the digital world of gamers.

Note that this number is now yellow for added sparkle. This livelier yellow shade, introduced in this new variation, also arouses curiosity, and draws attention to number 2. The bag hook is now yellow, linking the outside with the inside. It adds visual dynamism to the interior, which is dominated by the orange customisation of the three storage bins, the two opening straps and the stitching on the floor mats.

Finally, a touch of contrast is provided by the white on part of the number 2 and the wheel trims. It adds lightness and freshness to New My Ami Pop.

For those with an eye for detail, striations on the lower part of the panel will remind them of the Citroën chevrons, echoing the subtle motifs on the front panel's black band.

A new animation on the quarter panel

At the quarter panel, the three lines of the sticker are replaced by a new decorative element – the circle. Featured in two halves, one solid and the other with just its outline, it reinforces the graphic style of New My Ami Pop and echoes the car's round shapes and round headlights. It serves as a reminder of the circle on the panel at the bottom of the doors.

Note that this customisation pack is still installed by professionals before delivery.

INTERIOR: MOBILITY AND CONNECTIVITY

New: My Ami Pop introduces the driving selector in the central console for improved ergonomics. All the controls are more visible and easier to select. Alongside the RND buttons, Ami users will easily find the USB socket, ventilation control, hazard warning and heating/demister controls. The driving selector in the central console will also be available on all versions of Ami in the first quarter of 2024.

Inside My Ami Pop, users will find all the standard equipment that makes daily life easier, with functional accessories such as the smartphone clip, door nets, central separation net, floor mats and the Dat@mi connectivity box for connecting their smartphone with Ami and accessing all their data (available range, mileage, maintenance warnings, etc.). For infotainment, it features the My Ami Play interface, which turns your smartphone into a dashboard with quick access to navigation functions, music and radio, as well as enabling you to make phone calls. They are controlled remotely by the Citroën Switch button to be placed on the steering wheel, so you can keep your eyes on the road and drive safety.

OPEN ORDERS TO BUILD ON COMMERCIAL SUCCESS

New My Ami Pop is available to order from today with no change in price, i.e. €8,890 incl. VAT in cash or from €29.99 incl. VAT/month on long-term lease (example of a 48-month long-term lease with a deposit of €3,950 incl. VAT). Financing terms on long-term leases, such as monthly payments and initial deposits, can be adapted to the buyer’s budget. The first deliveries will be in the first quarter of 2024 in the 12 countries in which Ami is already sold.

Ami has already won over more than 43,000 customers in 12 different countries since its commercial launch back in April 2020. Recently launched in Switzerland, Reunion Island, Martinique and Guadeloupe, Ami is still proving as popular as ever, and will shortly be launched in Denmark, Slovenia and Bulgaria.

To access all the resources: Press_kit_New_MyAmiPop

Contact:

Ami

Since its launch in April 2020, the Citroën Ami has been a surprise on the micro-mobility market thanks to its ingenious conception. Ami is easy to handle because it is ultra-compact at 2.41m long. Electric, it can be recharged in four hours with a simple 220V socket, just like any other household appliance. Ami was created to be accessible to as many people as possible:  it can be driven by 14 year olds and 77 year olds alike, is affordable and has low running costs. Sitting firmly on its specially designed 14” wheels, located at all four corners for easy handling, AMI is 2.41m long, 1.39m wide and 1.52m high. It promises everyday agility, as well as easy parking thanks to its ideal turning radius (7.20m).

Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A bold and innovative brand, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami – an electric vehicle designed for the city – to hatchbacks, SUVs and commercial vehicles, most of which are available in electric, hybrid or hybrid plug-in versions. A pioneering brand in the services it delivers and the attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service centres throughout the world.

For more information about Citroën, visit the media site at https://fr-media.citroen.com