Press Releases

With 600,000 visitors and 1,000 car sales recorded, the Motor Show has finished on a positive note for Citroën. During this edition of the show, shortened by 5 days, the unique “La Maison Citroën” stand concept attracted a steady flow of visitors, who came to learn about both the Brand’s SUV offensive and its renewed range. New C5 Aircross SUV, presented as a world première, has already accounted for a third of the 420 firm orders, illustrating once again the success of the Citroën Advanced Comfort® programme. More than ever, Paris is a celebration for Citroën at the 2018 Motor Show!

At the 2018 Paris Motor Show, alongside its latest new models, Citroën is giving pride of place to its legendary 2CV, displayed vertically against one of the walls of its stand! The reason: it was 70 years ago, at the 1948 Paris Motor Show, that the most popular of Citroëns was unveiled for the first time! This anniversary will be the subject of a dedicated event this Thursday 11 October at 18:00 on the stand, with a public speech from François Allain, presenter of the ‘Vintage Mecanic’ show on RMC Découverte and author of a book devoted to the 2CV…

With its large glass walls, the “Le Petit Citroën” lifestyle product store holds centre stage on the Citroën stand at the Paris Motor Show. Citroën is presenting its new “Oui are French” and “C” collections at the store, as well as new articles in the “Citroën Origins” collection. All these new products will delight young and less young fans of the Brand.

Citroën is putting music at the heart of its communication strategy and is supporting French musical creativity through partnerships with young, up-and-coming bands for all of its launches. Two years after the first edition at the 2016 Motor Show, the Brand is creating the event once again on its La Maison Citroën stand, at the 2018 Paris Motor Show. On the bill: five bands coming together for the ‘OUI ARE FRENCH ’ festival. In this way, with humour and optimism, the Brand provides a reminder that as well as being an international brand, it is not losing sight of its resolutely French character! A concert open to all from 17:15 to 20:15 on the Brand’s stand, Hall 1.

This year at the Paris Motor Show, Citroën is affirming its ‘Inspired by You’ signature more than ever. Its unique ‘La Maison Citroën’ stand concept actually puts the visitor at the heart of the action with a tiered Arena of over 100 seats. Much more than a simple place to relax, this Arena at the heart of the stand will be the setting for regular events throughout the Show with in particular ‘The World of Citroën’, a live, daily performance, but also the ‘Oui Are French’ music festival and a number of experiences allowing the audience to discover everything about Citroën’s world. This is the place to be, guaranteeing a unique experience for visitors!

This morning, for the press opening of the Paris Motor Show, Citroën revealed some of the highlights that the Brand is preparing for its centenary, which will be celebrated next year. Among them: the announcement of 2 concept cars… The first will be revealed next March at the Geneva Motor Show, and the second in April, at the Shanghai Motor Show. To keep everybody in suspense until then, Citroën has unveiled a ‘teasing’ photo for each concept…

At the Paris Motor Show, being held from 4 to 14 October 2018 at Paris Expo Porte de Versailles, Citroën will emphasise the consistency of its new look guided by its brand signature “Inspired By You”: - A business performance driven by a new, strong and consistent range, with six models released in less than two years, each sharing a distinctive design as well as outstanding comfort via the Citroën Advanced Comfort® programme with in World Premiere : New C5 Aircross SUV, the brand’s new flagship, produced in France - A brand for the core market presenting the first stage in its offensive to achieve 100% of the range having an electric option with in World Premiere : New Citroën C5 Aircross SUV Hybrid Concept - An iconic brand, century-old in 2019, celebrating the 70th birthday of the 2CV, and teaming up with icons, such as Jean Charles de Castelbajac and ELLE in the world of fashion and Rip Curl in that of surf wear. - An innovative brand, ensuring a friendly and relaxed customer experience in the architecture of its stand, a comfort location relating to its showrooms (la Maison Citroën) and also in the services on offer (Citroën Advisor, SeeTroën glasses,…)

Visitors to the Citroën stand at the Paris Motor Show enjoy a real “Feel Good” experience in a setting inhabited by works of art alongside Citroën production models and concept cars. The whole stand exudes Citroën’s inimitable emphasis on comfort, convenience, creativity and french design, with choice materials, as a luminous padded façade with LED-lit walls and fishnet of words bounding the stand. Two imposing sculptures based on the Citroën badge frame the entrance to the Maison Citroën, the centrepiece of the stand. Highly original sofas, echoing the interior design of the CXPERIENCE top-end concept car, provide visitors with a superbly comfortable vantage point from which to appreciate the exceptional vehicle.

Music is an important part of Citroën’s communication strategy, and the company is constantly developing partnerships with French groups. The musical slant goes further than just the backing tracks behind its advertising campaigns, as we can see from the “CITROËN GOES LIVE” event (i.e.” Citroën part en live”), that Citroën is putting on at the Paris Motor Show. The concert, open to all, runs from 18:00 to 22:00 at the Citroën stand in Hall 1, with live coverage online at https://www.youtube.com/user/theofficialcitroen.

For its fourth Customer Experience Campus, held this morning at the Paris Motor Show, Citroën invited Facebook to its stand for an open debate on new brand opportunities in today’s age of popular realtime experience sharing. Citroën was showing off its latest connectivity and experience-sharing solutions —Citroën ConnectedCAM on New C3, the Share with U app, and Citroën Advisor—, which reinvent people’s relationship with their cars to offer a real feel-good motoring experience.

The objective for CITROËN at the 2014 Paris Motor Show was to continue the product offensive and to reaffirm itself as a brand harnessing creative flair and technology to enhance well-being. Two weeks on, the results from the 2014 event are highly positive. CITROËN received the prize for the most attractive stand from “l’Argus” magazine, organised more than 1,000 test drives, and reported an increase of over 27% in reservations.

At the 2014 Paris Motor Show, CITROËN is presenting a full range of connected services grouped under the name CITROËN CONNECT. Already operational, these services have their own dedicated area on the stand, where visitors can see them and try them out.

The CITROËN spirit is also present in the Brand’s merchandising, on sale at the boutique on the Paris Motor Show stand. The merchandising takes visitors to the heart of the Brand’s roots with the new products in the Heritage collection and extends the feel-good experience with C4 Cactus T-shirts. On the weekends of the Show, while parents shop their children will be pouring all their creativity into drawing their dream CITROËN car.

Making its debut appearance at the Paris Motor Show, the new CITROËN C1 Urban Ride concept car is a “go-anywhere” take on the new C1 with SUV-informed styling. The concept car will be voted on by visitors to the essential automotive event.

With its atmosphere, services and models on show, the CITROËN stand at the Paris Motor Show perfectly embodies CITROËN’s new brand experience: a feel-good experience for the well-being of customers. The promise of well-being is expressed in new product but also in innovative services, such as the SimplyDrive and FlexiDrive purchasing solutions on C4 Cactus, and in dealerships, with CITROËN & YOU, a programme establishing a new relationship between CITROËN and its customers aimed at a simple and seamless experience for more trust and peace of mind. Central to the new approach is CITROËN Advisor (www.citroen-advisor.fr), a website where Brand customers can express themselves freely on the service quality at their dealership. The site is a first for a carmaker, and yesterday won the Customer Relations award from AFRC!

CITROËN is unveiling its stand at the Paris Motor Show, which opens to the public tomorrow. The major event is an opportunity for the Brand to showcase its positioning, which from product to technology to customer relations proposes a more seamless, stress-free and simple relationship with the automobile. That positioning is reflected on stand in the Brand’s products, and in an atmosphere, materials, installations and special areas that fully bring the feel-good experience to life.

CITROËN is asserting its ambition as an international brand right down to its communication and customer relations strategy across all digital platforms. Installations and interactive games have been designed for the Show to enhance visibility on the stand and CITROËN’s commitments to its fan community while showcasing the Brand’s innovations.

With its atmosphere, services and models on show, the CITROËN stand at the Paris Motor Show perfectly embodies CITROËN’s new brand experience: a feel-good experience for the well-being of customers. The promise of well-being is expressed in new product but also in innovative services, such as the SimplyDrive and FlexiDrive purchasing solutions on C4 Cactus, and in dealerships, with CITROËN & YOU, a programme establishing a new relationship between CITROËN and its customers aimed at a simple and seamless experience for more trust and peace of mind. Central to the new approach is CITROËN Advisor (www.citroen-advisor.fr), a website where Brand customers can express themselves freely on the service quality at their dealership. The site is a first for a carmaker, and yesterday won the Customer Relations award from AFRC!

For the late-night openings of the Paris Motor Show on 4 and 5 October, CITROËN is creating a party atmosphere with live concerts by two up-and-coming French artistes, Mariama and Revolver. Also, several times a day, the electro sound of Calvin Harris blasts out from the stand as the signal for a flash mob bringing together hosts, hostesses and visitors. An event eagerly awaited by the public and clearly very popular!

CITROËN has long been committed to reducing greenhouse gases. Today the Brand markets a broad range of environmental technologies including the e-HDi micro-hybrid system, full-electric cars and diesel hybrid technology. The models on display at this year’s Paris Motor Show give visitors a chance to find out all about CITROËN’s "Créative Technologie“ for the environment.