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The tournament indeed left a lasting impression. It's remarkable to witness these women athletes featured in various marketing campaigns.

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Entrepreneur. Marketer. Strategist. CEO. Collaborator. Influencer. Speaker. Advisor.

Reflecting on the recent Women's NCAA Tournament finals, the numbers speak volumes. With a staggering viewership of 18.9 million and peaking close to 25 million, it's evident that the women's game captured the nation's attention. In comparison, the men's finals peaked at just over 14 million, marking a notable 4 million viewership difference. This outcome reaffirms my prediction: stars matter in American sports. The tournament featuring stars like Caitlin Clark, Dawn Staley, and Cardoso made the tournament one to watch. Their presence, coupled with the longer tenure of players in women's college basketball, created stronger connections amongst the players and fans. As we witness the impact of these talented athletes, it begs the question: can stars like Caitlin Clark propel the WNBA into a league that commands major ratings? The potential is certainly compelling, considering the significance of star power in driving viewership.

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