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Our founder really got that right! Ben’s perspective on preparation, persistence and a willingness to grind is invaluable advice, especially to today’s graduate.

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Entrepreneur. Marketer. Strategist. CEO. Collaborator. Influencer. Speaker. Advisor.

If you are one of the many 2024 college graduates looking to enter the job force over the next few months, you are likely going to find a great deal of competition for what you may hope will be your ideal first job. My Dad spent a solid decade running AAA pro sports teams and I’ve spent more time than that owning my own L.A. digital marketing agency, so I feel a kind of obligation to share the hard truth. Want some real world perspective? When my company was recently seeking to hire a junior member to our social media team, we were getting as many as 300 applicants a day for a position posted solely on LinkedIn…more than 5 applicants a minute when it first went up. Thinking of entering the sports world? Expect ratios that can be even more staggering. Hardly shocking. These are jobs so many of your peers are seeking, also. So what’s my advice? ✅ Prepare a great resume…hopefully you’ve already interned and/or worked in the general field to which you are applying during your college years. ✅ Know your stuff. You can’t help grow a client’s IG if your personal IG is mediocre at best. Study the industry and the company relentlessly before applying. Be super prepared before interviewing, if you are fortunate to get that chance. ✅ Be realistic. Your first job in sports will likely not be in the same stratosphere as where you hope to end up. You will not be working in the corner office for a respected digital agency to start. ✅ Be diligent. Be persistent. Be humble but confident. Be ready to outwork everybody and to outrun disappointment. And get ready to grind...to get and keep that job. I save sugarcoating for the other guys. Your diploma may look really good to your parents, but your future employer is only interested in one thing…how you can help them reach and exceed their goals. That’s true whether you went to an Ivy League school, a community college or no college at all. Do you have what it takes to stand apart from the pack?

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