It's crucial for companies to strike a balance between promotional content and engaging their audience authentically.
🔴 5 SOCIAL MEDIA MISTAKES TOO MANY COMPANIES MAKE 🔴 1. Everything they post feels like an ad. Companies often struggle with overly promotional content, which can alienate their audience instead of drawing them in. 2. They forget the goal is to engage the viewer. Focusing solely on sales pitches ignores the critical aim of fostering interaction and community. 3. They undervalue the importance of short-form video. Ignoring this powerful and engaging content format means missing out on a huge audience engagement opportunity. 4. Their posts are too often inconsistent with their brand. A lack of brand coherence across posts can confuse the audience and dilute brand identity. 5. They don’t post frequently enough. Infrequent posting can lead to decreased visibility and engagement, making it hard to build a loyal following. #socialmedia #engagenotsell #maximizeyouropportunities #thepowerofgreatposts
