Last week, we gathered for inspiration, connection, and, as always, movement to celebrate the launch of our new collection with Alicia Keys. As a musician, entrepreneur, mother and Athleta partner, Alicia embodies The Power of She ethos that’s core to our brand. In her own words: “The collection is all about new year, new energy. I love the monochromatic nature of the pieces. It leaves space for your dreams, for your energy, for whatever you’re creating for yourselves. It supports your movement and vision for yourself, allowing you to be confident in your style.” Shop the limited-edition collection on Athleta.com today, and check out this article from WWD for more on how Athleta’s mission to empower and build confidence, strength and wellbeing through movement inspired the seven styles co-designed by Alicia: https://lnkd.in/gTp8XH8J #PowerOfShe
Amazing collection!! 👏
Quality is a concern of Athleta goods from many women I know.
I've been waiting for another collaborative Alecia Keys/Athleta collection! Looking forward to shopping!
❤️🔥
any photo/video or content positions open?
Big shout out to the Technical Design team to make the product to fit beautifully on Alicia Keys and I am proud to be part of this team.