Athleta’s Post

We kicked off the ESPYS by hosting the inaugural Athleta Power of She Luncheon, celebrating game-changing women who embody the #PowerOfShe on and off the field of play.    Actress, activist and Angel City Football Club investor Sophia Bush and ESPN journalist Ari Chambers joined #TeamAthleta to co-host the inspiring afternoon of connection and conversation with women changing the game for sports, entertainment, journalism and beyond.    As an official sponsor of the ESPYS, we’re thrilled to present the Best College Athlete Women’s Sports Award at tonight’s show to one of this year’s incredible nominees–Caitlin Clark, Haleigh Bryant, Sarah Franklin and Izzy Scane.   Tune in at 5 p.m. PT on ABC to join us in celebrating all the game-changing women nominated for an ESPY, including long-standing Athleta partners Simone Biles and Brenna Huckaby!

We are here. For deep breaths and running starts. For bold choices on big stages. For pounding hearts and personal bests. For hearing yourself over the crowd. And landing in your power. Our incredible long-standing partner Simone Biles embodies the #PowerOfShe in our new campaign, airing nationwide this summer.

Last weekend, we brought together sports icons, fitness experts, and the incredible Los Angeles community to sweat, connect, and experience the Power of She at our #FindYourMovement LA event.   From high-energy fitness activations to personalized product offerings and exclusive experiences with Athleta partners, every moment sparked movement and connection.    A heartfelt thanks to Megan Roup, Ai Shimatsu, Hannah Douglass, Jess Evans, Massy Arias, and our extraordinary Power of She Collective members Monica Puig and Natalie Coughlin for inspiring hundreds of women to find their movement with us in LA.   And to the phenomenal participants of our Run It Out Challenge, your dedication is truly remarkable! Your minutes on the run raised $25,000 for the Women's Sports Foundation.   Stay tuned for future stops in our Find Your Movement series—we can’t wait to move with you!   #PowerOfShe #TeamAthleta

As a Certified B Corp, we’re committed to using business as a force for good. Today, Gap Inc. released its annual ESG report, highlighting some of the meaningful impact #TeamAthleta achieved in 2023. A few highlights by the numbers: • 100% of our cotton is from more sustainable sources • 100% of Athleta bags are reusable and made with recycled materials • 20,000+ items collected and sold via our Athleta Preloved platform in partnership with ThredUp • $175,000 donated to the Women's Sports Foundation through the Power of She Fund in recognition of the launch of our Power of She Collective, supporting women's equality in sports and beyond • $2.8 million in Community Development Funds directed to workers at four Fair Trade Certified™ factories since 2016 Check out the full report to learn more about the steps we’re taking to empower women and girls to build confidence, strength and belonging through movement: https://lnkd.in/er2_wjRX   #PowerofShe #BCorp #Sustainability #ESG

As a Certified B Corp, we hold our product to a higher standard.    That's why we're taking industry-leading action to become the first performance apparel brand to use Ambercycle's cycora® regenerated polyester at scale, leveraging textiles of the past to make high-performance fabrics of the future.    "Every fabric in Athleta's assortment is carefully curated to ensure it meets our uncompromising standards for performance, quality and versatility. We’re excited about the role cycora® can play in our future product assortments as a new, innovative fabric option that has the potential to divert waste away from landfills and reduce greenhouse emissions compared to traditional material production." – Katherine Chow, Head of Fabric Innovation for Athleta   Learn more: https://lnkd.in/gpqFRnQP   #PowerOfShe #BCorp

World's most decorated swimmer. 21-time World Champion. 10-time Olympic medalist. Role model. Athleta partner.    Welcome to the Power of She Collective, Katie!   In her own words, “there’s just a really great movement right now that Athleta is at the forefront of in terms of women’s sports and it’s exciting to be a part of it.”   We couldn’t agree more. Read more from USA Today: https://lnkd.in/gcUVXbXs   #PowerOfShe #FindYourMovement

Get ready for a game-changer! We’re unveiling a new era of unparalleled performance technology with the launch of our revolutionary Train Collection. The result of three years of rigorous wear testing, the 8-piece collection debuts our proprietary high-performance fabric, PowerMove, made from recycled polyester from post-consumer plastic bottles. Offering optimal compression and breathability without sacrificing durability, PowerMove empowers women through their most intense workouts. Shop the collection in stores and on Athleta.com today, and check out this article from WWD for more details about the intentionality and inspiration behind our collection: https://lnkd.in/dNyDBF2M #PowerofShe #Athleta

We’re excited to welcome Ilona Aman (Formerly Stepanyants) to the Athleta Leadership Team as our new Chief Marketing Officer.    Ilona joins Athleta with a track record of creating and leading iconic campaigns within the active category, which amplified brand awareness and loyalty. In her new role, Ilona will bring Athleta’s voice and storytelling to life across the marketing spectrum.   Beyond her extensive marketing expertise, Ilona has a personal passion for our mission of empowering women and girls through movement.    “As a mother, athlete, and female leader, I believe Athleta’s brand purpose and Power of She Platform is truly special, and it can be one of the most influential movements in culture to support, inspire, and empower women,” said Ilona. “It’s why I wanted to be here, and I’m excited to work closely with the team to build on the great work they’ve been doing as we evolve this iconic brand.”   #athleta #powerofshe

Last week, we gathered for inspiration, connection, and, as always, movement to celebrate the launch of our new collection with Alicia Keys. As a musician, entrepreneur, mother and Athleta partner, Alicia embodies The Power of She ethos that’s core to our brand. In her own words: “The collection is all about new year, new energy. I love the monochromatic nature of the pieces. It leaves space for your dreams, for your energy, for whatever you’re creating for yourselves. It supports your movement and vision for yourself, allowing you to be confident in your style.” Shop the limited-edition collection on Athleta.com today, and check out this article from WWD for more on how Athleta’s mission to empower and build confidence, strength and wellbeing through movement inspired the seven styles co-designed by Alicia: https://lnkd.in/gTp8XH8J #PowerOfShe