Hyperdrive
Geely Plans to Introduce Zeekr EV Brand in Korea by Early 2026
Geely Automobile Holdings Ltd. plans to introduce its first premium electric vehicle to South Korea as early as 2026, joining a wave of Chinese carmakers hoping to penetrate a market that’s largely still ruled by Hyundai Motor Co. and sister company Kia Corp.
Geely’s upmarket EV brand Zeekr Intelligent Technology Holding Ltd., which went public in the US in May, will open showrooms in Seoul and Gyeonggi, the province surrounding the capital, by the end of next year and start deliveries in the first quarter of 2026, Geely said in an emailed response to questions from Bloomberg News.