Apple's Vision Pro Won't Launch With Netflix App

  • Companies compete for subscribers in growing streaming market
  • Apple is banking on entertainment to help sell $3,499 device
Apple is betting on entertainment as a key selling point for the Vision Pro headset.Photographer: Philip Pacheco/Bloomberg

Netflix Inc. isn’t planning to launch an app for Apple Inc.’s upcoming Vision Pro headset, marking a high-profile snub of the new technology by the world’s biggest video subscription service.

Rather than designing a Vision Pro app — or even just supporting its existing iPad app on the platform — Netflix is essentially taking a pass. The company, which competes with Apple in streaming, said in a statement that users interested in watching its content on the device can do so from the web.