Apple Ramps Up Vision Pro Production, Aiming for Launch by February

  • Overseas manufacturing of the headset is running at full speed
  • Vision Pro debut will vault Apple into new product category
Apple has ramped up production of its new Vision Pro headset, aiming for a launch in early February.Photographer: Philip Pacheco/Bloomberg

Apple Inc. is ramping up production of the Vision Pro mixed-reality headset, setting the stage for a launch by February, according to people with knowledge of the matter.

Production of the new headset is running at full speed at facilities in China and has been for several weeks, according to the people, who asked not to be identified because the information is private. The goal is for customer-bound units to be ready by the end of January, with the retail debut planned for the following month, the people said.