Apple Plans a Slow, Appointment-Only Rollout of Its $3,500 Vision Pro
- New headset to see similar initial sales launch to Apple Watch
- Company finds some people struggle to continuously wear device
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Apple Inc. is planning a retail launch of its Vision Pro headset with appointments and in-store promotion in select US markets early next year, underscoring the niche and complex nature of the mixed-reality device.
The company will designate special areas in the stores with seating, headset demo units and tools to size accessories for buyers. While the device will be sold at all of Apple’s roughly 270 US locations, the company is planning the sections for the Vision Pro initially at stores in major areas — such as New York and Los Angeles — before rolling them out nationwide, according to people with knowledge of the plans.