Latest news
-
AI as a marketing term
- CAP News
- 11 July 2024
-
Vexed by verifiability? How to make sure your ads comply
- CAP News
- 11 July 2024
-
If it matters, make sure it’s included
- CAP News
- 11 July 2024
-
World Environment Day 2024
- CAP News
- 05 June 2024
-
(Responsibly) dispose of any green disposal uncertainties
- CAP News
- 05 June 2024
-
It’s not that easy being ‘green’ – promoting good work without misleading by omission
- CAP News
- 05 June 2024
Latest rulings
-
Worldwide Trademarks sro t/a Worldwide Trademarks
- Upheld
- Direct mail
- 20 March 2024
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
-
One Source Digital Ltd
- Upheld
- Social media (paid ad)
- 16 August 2023
A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.
-
Age Partnership Ltd
- Upheld
- Television
- 26 July 2023
A TV ad for an equity release advisor and retirement income service provider misleadingly offered financial advice which they were unauthorised to provide.