Latest news
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If it matters, make sure it’s included
- CAP News
- 11 July 2024
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World Environment Day 2024
- CAP News
- 05 June 2024
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Non-'exhaust'ive guidance on advertising electric vehicles
- CAP News
- 05 June 2024
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Olympics 2024 and the Ad Rules
- CAP News
- 09 May 2024
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Clearing the air: Using AI to monitor sustainability claims
- ASA blog post
- 25 April 2024
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Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads
- CAP News
- 01 February 2024
Latest rulings
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Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions
- Upheld
- Internet
- 17 July 2024
A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear.
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London Luton Airport Ltd t/a Luton Rising
- Upheld
- 10 July 2024
A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.
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XC Trains Ltd t/a Cross Country Trains
- Internet (website content)
- 17 April 2024
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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Volkswagen Group United Kingdom Ltd t/a Audi
- Upheld
- VOD
- 06 March 2024
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.