Joking aside, Oculus and Anduril founder Palmer Luckey made good on his promise to announce a new head-mounted display during a talk at Augmented World Expo. He said little about the new project, though, except the quote above — and he suggested it’s still in the early stages.

Luckey also mentioned “adult entertainment” could be the most promising VR hardware niche for a small company, since mainstream companies won’t touch it. He emphatically did not say that’s what he’s working on here.