WWDC 2024: Apple Intelligence, iOS 18, macOS 15, and more

Siri will finally get better in spring 2025 when Apple makes its Apple Intelligence AI system available to everyone via its iOS 18.4 update, according to Bloomberg’s Mark Gurman in the latest Power On newsletter. That’s more specific than Apple has been — so far, it’s only said the flagship AI features will be available next year.

Apple regularly doles out its new features piecemeal, in point updates, across its operating systems. So it’s possible, for instance, that Siri will gain the ability (via Apple Intelligence) to do things on your behalf like dig your ID out of your 20,000-photo-deep library in Photos and copy your driver’s license number to enter into an online form, but perhaps the AI-powered emoji generation or writing assistance features won’t be ready yet. Gurman doesn’t speak directly to that, but it’s good to keep in mind.

Apple says upcoming features like its Apple Intelligence generative AI tools, iPhone mirroring, and SharePlay screen sharing may not be available in the European Union this year, as reported previously by Bloomberg.

Why? The Digital Markets Act (DMA), says Apple, citing the EU law that puts strict requirements on the “gatekeepers” that control massive online platforms to block anticompetitive behavior. Recently, rumors have indicated that Apple and Meta could soon face charges over DMA violations.

Siri may do more than make the edges of your iPhone a glowy rainbow when iOS 18 drops this fall. Apple Intelligence features won’t be out until 2025 for anyone not testing them in beta this year, but reports suggest that Siri itself will still get natural language updates and other key features before the year is out.

For instance, users will be able to type to Siri without diving into accessibility settings, and it will be more conversational, understanding you even when you trip over your words, according to Mark Gurman in today’s Power On newsletter for Bloomberg.

Apple will finally adopt RCS in iOS 18, effectively ending a yearslong fight for feature parity between iMessage and Android. But the announcement wasn’t a celebration — you could’ve blinked and missed it. Instead of showing how RCS will make things better, Apple softly announced support for the standard and focused on all the great features coming to iMessage users — not RCS ones.

Apple didn’t go over how RCS adoption will finally let iPhone and Android users send each other high-resolution pictures and videos. It didn’t even say how RCS will enable support for cross-platform read receipts and typing indicators. Apple only highlighted the flashy features coming to iMessage, including ways to bold and italicize text, improvements to Tapbacks, and the ability to schedule a text.

While Apple barely mentioned its smart home platform during its WWDC 2024 keynote this week, Apple Home users can still rejoice over an update discovered in the first iOS 18 beta: they’re getting the option to choose a “Preferred Home Hub.” This fixes the problem of your smart home “deciding” to run over Wi-Fi through a HomePod when there’s a perfectly good Apple TV using ethernet sitting right there.

Eagle-eyed Redditors on the HomeKit subreddit spotted that, in the iOS 18 beta, there’s a new option to select your preferred Home hub instead of relying on Apple’s automatic selection, the current choice.

Password managers are essential. They keep track of your passwords, encourage better security practices, and generally help to manage your life across your devices. They’re the kind of feature that really should be built into every device — and Apple is massively expanding their reach with the launch of its new Passwords app, announced this week at WWDC.

We have companies like 1Password and LastPass to thank for the popularity of today’s password managers. But an announcement like Apple’s puts them in a tough position: now that Apple has a free, built-in Passwords app, is there a future for the third-party apps that defined the space?

Voice assistants hold so much promise, but in the decade-plus since Apple’s Siri and Amazon’s Alexa first wormed their ways into our lives, their most compelling use is still setting timers. Competition from Google’s Assistant (and if we’re being charitable, Samsung’s Bixby) failed to light the spark of innovation in this space, and in many ways, voice control has regressed. These assistants regularly misunderstand, mishear, and sometimes just don’t listen at all. They’re a far cry from the proactive, actually smart digital assistants they were originally pitched as.

Enter generative AI: the technology voice assistants need to transform them from novel to necessary. This week at its Worldwide Developers Conference, Apple announced plans to infuse its long-neglected assistant with the emerging tech, providing Siri with two crucial skills: context and conversation. It’s the recipe for delivering on that original promise, or at least getting us much closer.

Apple is introducing a way to use Apple Pay on non-Safari desktop web browsers, as reported by MacRumors, meaning that you’ll soon be able to use Apple’s payment service to buy things on desktop Chrome, Firefox, and even on Windows PCs.

Apple showed how it works in a WWDC 2024 video for developers. If you’re using a desktop browser that isn’t Safari and you see an Apple Pay button, you’ll be able to click that button to bring up a special code you can scan with an iPhone running iOS 18. If you scan the code, you’ll then be prompted to complete the transaction on your iPhone.

When I had covid, I was miserable, hacking up my lungs and confined to bed for several days with horrible brain fog. I don’t remember much from that time. I do, however, remember waking up bleary-eyed and feverish to an Apple Watch notification. It said I hadn’t made much progress on my rings. I should take a brisk 27-minute walk. “You can still do it,” it said. No, I could not.

It wasn’t my fault I’d gotten sick, but my 85-day streak was broken anyway. Since then, I’ve had nasty shin splints, migraines, and multiple cross-country flights that make it hard to hit exercise goals — all excellent reasons to prioritize rest or build some extra flexibility into my schedule. Despite knowing better, I still felt disappointed whenever I listened to my body and prioritized rest over an arbitrary streak.

Apple left out a lot of small updates at its Worldwide Developers Conference keynote this year. It makes sense: the company had a lot to talk about, with a third of its presentation entirely devoted to new AI features. But that doesn’t make the features that didn’t get airtime any less worth talking about.

From new bezel animations to better ways to manage widgets, there is plenty to discover in the first round of betas for iOS 18, macOS Sequoia, and more. Here are some of our favorites so far:

The new Apple Intelligence features coming to iOS 18 could be the most impressive integrations of AI software and consumer hardware to date. Apple’s AI tools will be able to take actions based on what they know about you, manage your notifications, and rewrite text. They’re the kinds of things that could make day-to-day use of your iPhone a lot better. But they won’t be available unless you have one of Apple’s latest and most expensive iPhone models.

AI has quickly become the latest entry in the tech industry’s never ending desire to drive an upgrade cycle. A few years ago, every smartphone maker raced to 5G; more than a decade ago, the TV industry pushed for 3D TVs. Right now, every tech company clearly sees an opportunity with AI and is adding AI features confined to their latest and greatest devices as a result. But like the race to 5G, the mad rush toward AI is happening quickly and before the tech has been proven useful and its problems ironed out.

Apple’s SharePlay is expanding to include speakers in your home. Soon, the HomePod, HomePod Mini, Apple TV, and any Bluetooth speaker will work with SharePlay and Apple Music, meaning you can share control of the music in your home with friends and family. Apple’s music service is also getting Music Haptics to allow those with hearing difficulties to experience music on iPhone. Both new features were announced at Apple’s Worldwide Developers Conference this week and should arrive with the tvOS and iOS updates this fall.

Similar to the way SharePlay works in Apple CarPlay, this new SharePlay ability will let you give other people access to what’s playing on the speakers in your home. It’s the same concept as Spotify Jams, which lets multiple people contribute to and control a Spotify playlist.

Apple is rebranding Apple accounts from Apple ID to (the arguably more straightforward) Apple Account. “With the releases of iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11, Apple ID is renamed to Apple Account for a consistent sign-in experience across Apple services and devices, and relies on a user’s existing credentials,” Apple wrote in a Tuesday post on its Newsroom.

The change doesn’t come as a total surprise, as it was rumored earlier this year. And even though Apple IDs have been around for a very long time, I’m personally fine with the change — “Apple Account” feels a lot clearer to me than “Apple ID.”

Apple mentioned a few new features coming to the Vision Pro during its WWDC 2024 keynote presentation on Monday, such as the ability to turn your 2D photos into 3D ones and support for using the headset on trains. But the company glossed right over some of the most sorely needed features that it’s adding to visionOS — and those quieter changes make for a much more exciting update.

After the update arrives this fall, you’ll be able to see a Magic Keyboard while you’re working in a virtual environment, use any Bluetooth mouse you want, and rearrange your homescreen icons — including putting iPad and iPhone apps where you want. These are all features that probably should have been there from the beginning, and they’ll improve the day-to-day experience of using the Vision Pro in meaningful ways.

Even Apple CEO Tim Cook isn’t sure the company can fully stop AI hallucinations. In an interview with The Washington Post, Cook said he would “never claim” that its new Apple Intelligence system won’t generate false or misleading information with 100 percent confidence.

“I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we’re using it in,” Cook says. “So I am confident it will be very high quality. But I’d say in all honesty that’s short of 100 percent. I would never claim that it’s 100 percent.”

There were almost two different WWDCs this year. First, Apple did its classic platform whiparound, detailing all the new ways you can add stuff to your homescreen, share stuff with your friends, watch stuff on your TV, calculate stuff on your tablet, and more. In a normal year, that would have been the show. We would have talked about app icons for 45 minutes and gone home.

The second act of WWDC was the Apple Intelligence show, in which Apple began to unveil its AI strategy. We saw a lot of features and ideas about how things might work — including a new and pretty exciting vision for Siri — but also got a sense of how Apple is planning to approach this potentially disruptive new category. We heard a lot of buzzwords! But also a lot of ideas.