It’s fascinating to me how independent Beats still is. Nearly nine years after Apple announced its acquisition of the brand co-founded by Dr. Dre and Jimmy Iovine, today Beats released a design video for the Studio Buds Plus. In it, you hear this:

“Our proprietary chipset makes them super simple to use. It offers a host of native features to both Apple and Android users. In fact, we’re the only company to offer this.”

This is an Apple-owned business highlighting that it’s not using the same silicon as AirPods. (I love how Beats illustrates the point with a vinyl record.)