Press Releases

Having been one of the first car manufacturers to integrate ChatGPT into its models during a large-scale pilot phase, PEUGEOT is now making artificial intelligence standard across its entire range. Integrated into the emblematic i-Cockpit® and activated via the voice assistant "OK PEUGEOT", ChatGPT answers all of your questions and offers an array of innovative services.

ALLURE: PEUGEOT is now offering the full benefits of artificial intelligence across all models equipped with voice command

EMOTION: With ChatGPT, the PEUGEOT i-Cockpit® takes the pleasure of driving and the power of knowledge discovery to new heights.

EXCELLENCE: PEUGEOT was one of the first manufacturers to offer ChatGPT in its vehicles.

PEUGEOT is launching the E-308 E Style special series, giving access to the E-308's electric performance - 156 bhp and up to 416 km range - from just €37,230 (after deducting the environmental incentive). This offer is yet another example of PEUGEOT's determination to get as many customers as possible involved in its transformation to become the mainstream EV leader  in Europe.

ALLURE: The E-308 E Style special series makes electric mobility more accessible.

EMOTION: The pleasure of 100% electric driving with a high-performance powertrain.

EXCELLENCE: The E-308 E Style is covered under the PEUGEOT Allure Care warranty for 8 years/160,000 km.

As a major player in the light commercial vehicle market, PEUGEOT continues to enrich its offering for professionals. With a completely renewed LCV range, PEUGEOT is today introducing a brand-new automatic gearbox on the BOXER, its large van.

ALLURE: PEUGEOT is introducing an automatic gearbox for the first time on the BOXER.

EMOTION: The AT8 automatic gearbox combines driving pleasure and effectiveness.

EXCELLENCE: The new BOXER meets the needs of all professionals as it expands its powertrain line up to suit all needs.

PEUGEOT, a major player in technological innovation, electrifies VivaTech with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.

ALLURE: The French public can discover the INCEPTION concept car for the first time.

EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.

EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.

To provide total peace of mind for its customers and encourage them to commit to 100% electric mobility, PEUGEOT is now offering its ALLURE CARE programme across all electric cars.

PEUGEOT is the first European manufacturer to offer such coverage.

As of today, the programme is being rolled out in the following European markets: Germany, Spain, Italy, Belgium, the Netherlands, Portugal, Poland and Luxembourg.

PEUGEOT has been using virtual reality for 20 years, to innovate faster and more effectively. For two decades, PEUGEOT has been using the virtual world to serve the real world, to meet the needs of customers and to prepare for the sustainable mobility of tomorrow. The PEUGEOT Inception concept-car and the Hypersquare steering control, two of the most recent projects that have benefited from virtual reality tools, will be presented at the VivaTech show, which will take place from May 22 to 25 in Paris.

More Allure

More Emotion

More Excellence

Even more seductive

Discover it on the PEUGEOT brand's YouTube channel.

Link : New Peugeot E-5008 | Class-above Electric Large SUV (youtube.com)

PEUGEOT will make its debut at the VivaTech show 2024, which will take place from 22^nd to 25^th May, 2024. To mark the occasion, PEUGEOT will present its INCEPTION Concept car, embodying the vision of sustainable electric mobility and an array of technological innovations, including the revolutionary Hypersquare steering wheel.

A class above large Electric SUV enhanced for a generous living space with 7 seats and easy access to a comfortable third row

PEUGEOT is enthusiastically and determinedly committed to a radical transformation to become the leading brand in the European electric market by 2025. PEUGEOT offers the widest EV line-up of any European mainstream brand and aims to convince its customers to participate in this evolution by multiplying initiatives to make zero-emission mobility accessible, simple and serene.

Following the E-LION DAY initiated in January 2023, PEUGEOT is taking the opportunity of its first communication of 2024 to present its commitment to sustainable development as well as the major and structuring actions behind its ambition.

• The widest EV line-up of any European mainstream brand, meeting all customer needs, both private and BtoB,

• "PEUGEOT ALLURE CARE"  - an unprecedented programme dedicated to customers of the new PEUGEOT E-3008, which covers all electrical and mechanical elements, up to 8 years/160,000km. PEUGEOT thus becomes the first European brand to offer such extensive coverage on one of its models,

• ChatGPT technology offered to all its customers, across the entire range of PEUGEOT Passenger and Commercial vehicles,

• PEUGEOT strengthens its actions in the circular economy, in line with the STELLANTIS Group's "4R" strategy: Remanufacture, Repair, Reuse, and Recycle,

• The Brand commits to education and announces the partnership with BORN FREE.

PEUGEOT announced that it has appointed Accenture Song, the tech-powered creative group, as its global creative agency of record from January 2024, as part of a competitive pitch.

PEUGEOT IS PRESENTING THE WORLD PREMIERE OF THE NEW E-3008 AT THE ZURICH MOTOR SHOW

PEUGEOT will be out in force at the Zurich Motor Show, from 1 to 5 November 2023, where it will be showcasing the latest additions to its electrified range. The all-new PEUGEOT E-3008 is being presented to the public as a world premiere.

ALLURE: PEUGEOT INCEPTION Concept and 11 electrified PEUGEOT models presented.
EMOTION: World premiere of the all-new E-3008.
EXCELLENCE: PEUGEOT is steadfastly moving forward in its total electrification strategy.

The Zurich show demonstrates Peugeot's ambition to become Europe's number one generalist electric brand by 2025.

With 7 electric vehicles on display on the stand (New E-208, New E-2008, New E-308, E-RIFTER, E-PARTNER, E-EXPERT), the PEUGEOT INCEPTION CONCEPT and the world premiere of the new E-3008.
PEUGEOT is demonstrating the depth and transformation of its new electric range. With 12 electric models (including 3 light commercial vehicles), by 2024 PEUGEOT will offer the widest electric range of any European volume car manufacturer.

PEUGEOT is also supporting its customers in the transition to 100% electric vehicles and will also be presenting its hybrid models in Zurich: 308 SW PLUG-IN HYBRID 180, 408 PLUG-IN HYBRID 225, 508 SW PEUGEOT SPORT ENGINEERED 360 and 5008 HYBRID 136.

The 36th Zurich Auto Show runs from Wednesday 1st November (Press Day) to Sunday 5th November, 2023.

PEUGEOT Cycles has been a major player in the cycling world for almost 140 years and continues to innovate with the launch of a brand-new range of connected electrically-assisted bicycles, designed for families and professionals alike.

Take a look at the new 2008 and PEUGEOT's electrified range

PEUGEOT has announced its sales strategy for electric vehicles in Europe up to 2030: 100% of PEUGEOT vehicles sold in Europe will be 100% electric.

The year 2023 marks an important milestone in this plan, with every model in the range now available in an electrified version (100% electric, plug-in hybrid or 48V hybrid).
 

More than 500 international journalists are invited to come and test the latest electric models in the PEUGEOT range in the heart of Andalusia:

• NEW PEUGEOT E-2008,
• NEW 508 and 508 SW,
• NEW 508 and 508 SW PEUGEOT SPORT ENGINEREED,
• PEUGEOT 3008 and 5008 with the new 48V HYBRID powertrain.

Guests will be able to enjoy the spectacular new PEUGEOT Panoramic i-Cockpit® of the future PEUGEOT 3008 through immersive experiences.

The new graphic design of the PEUGEOT 9X8 Hypercar was created in collaboration with the artist J. Demsky and has just been unveiled at the Milan Design Week for the first time to the international press.

It is not only the premiere of the PEUGEOT 9X8 Hypercar but of a full graphic universe with the unique signature of J. Demsky.

PEUGEOT and artist J. Demsky have teamed up to create a highly original graphic design for the PEUGEOT 9X8 that has been taking part in the FIA World Endurance Championship (WEC) since 2022.

The exclusive unveiling of this PEUGEOT 9X8 livery will take place at the Milan Design Week on April 17th.

ALLURE: A second collaboration based on design and creation which perfectly embodies PEUGEOT's optimistic vision: "The world is better with Allure".
EXCELLENCE: The PEUGEOT 9X8, decorated by J. Demsky, will be present at the 24 Hours of Le Mans 2023.
EMOTION: PEUGEOT calls on one of the most creative artists of the moment to perpetuate the great tradition of Art Cars with a spectacular 9X8 livery.

At the European premiere in Paris of the PEUGEOT INCEPTION CONCEPT, the brand's vision of the future, PEUGEOT chose to join forces with the French designer Emeric Tchatchoua, founder of the 3.PARADIS brand. This collaboration is a story of shared inspirations and a common optimistic outlook on a future with allure.

PEUGEOT is starting a series of collaborations with remarkable artists of the new generation and the next episode will be revealed at the Milan Design Week from 18th to 23rd April 2023.

ALLURE: The PEUGEOT INCEPTION CONCEPT, a source of inspiration. 

EMOTION: Two unique objects in a European premiere.

EXCELLENCE: The shared know-how of passionate designers.

More than 10 years ago, with the first generation of the PEUGEOT 208, PEUGEOT dared to revolutionise one of the elements that has evolved least in the history of the car: the driving position. Since then, almost 10 million units have been produced and the i-Cockpit® has been extended across the entire range. It has proven its excellence in improving the emotion, safety and comfort of drivers and passengers, now a distinctive feature of PEUGEOT vehicles.

ALLURE: Unique and innovative design.

EMOTION: Incomparable and intuitive driving experience.

EXCELLENCE: Revolutionary ergonomics.

PEUGEOT is on track to deliver bold targets for electrification:

● 2023: every model in the PEUGEOT line-up will be ELECTRIFIED
● 2025: PEUGEOT will have a 100% ELECTRIC OFFER
● 2030: 100% OF PEUGEOTs SOLD IN EUROPE WILL BE 100% ELECTRIC

Announcing the PEUGEOT E-LION PROJECT. PEUGEOT’s approach to electrification is a well-researched response to the needs of a changing world.

E-LION PROJECT is the guiding philosophy to meet these needs in the next generation of PEUGEOT’s.
E-LION PROJECT is not only about electrification, it is a holistic project, a 360° approach based on 5 E’s

1. Ecosystem: our ecosystem of products and services, based on the STLA enablers,
2. Experience: the end-to-end customer experience, from charging to connectivity,
3. Electric: all of this is based on 100% battery electric - and our commitment to having a 100% BEV line-up by 2025,
4. Efficiency: our obsession with maximising performance, minimising kilowatt consumption (12.5 kWh/100km for E-208),
5. Environment: all with the end goal of sustainability and our commitment to achieve Carbon Net Zero by 2038.

LINDA JACKSON, PEUGEOT CEO: “E -LION PROJECT will define PEUGEOT’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values.”

2025-2030: MOVING TOWARDS A COMPLETELY REDESIGNED AUTOMOTIVE VISION

ALLURE.

With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivalled driving sensations, the PEUGEOT INCEPTION CONCEPT is the heralds a new era and embodies the Brand's vision for future electric vehicles.  The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION CONCEPT embodies the major change of the Brand.

EMOTION.

The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionises driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.

EXCELLENCE.

The PEUGEOT INCEPTION CONCEPT opens up new perspectives with a daring architecture, derived from the generation of "BEV-by-design" platforms, and comes in a generous size, further highlighting the excellence of its innovations.

This manifesto will inspire the Brand's future products, down to the most compact models of the range, from 2025.

Verbatim Linda Jackson CEO of the PEUGEOT brand

"PEUGEOT is committed to the electrification of its range. In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards".