Press Releases

With the unveiling of the New Lancia Ypsilon and the start of reservations, Lancia is now officially back in Spain.

With the unveiling of the New Lancia Ypsilon, today Lancia is officially back in France.

The Lancia brand ended the first half of 2024 with 3% growth in registrations and a 2.8% market share, in line with last year's performance.

The 2024 Mille Miglia marked the return of Lancia to this competition in the year of the Renaissance of the brand with an Aurelia B20 GT of 1951 and the New Lancia Ypsilon Edizione Cassina.

A debut at the 1000 Miglia Green for the New Lancia Ypsilon, being consigned in these precise days in Italy, in both electric and hybrid versions, to the first end customers at the revamped Lancia dealerships.

Yesterday marked the opening of the first 6 Lancia showrooms in BeLux; by the end of 2024, the Lancia distribution network in Belgium and Luxembourg will consist of 10 showrooms.

With the unprecedented and characteristic Rome-Bologna route, the 1000 Miglia 2024 is approaching its conclusion. Today, it saw the vintage cars in the race leave the capital behind towards San Lazzaro di Savena, a municipality in Bologna province, in stage 4 of this year 42nd edition.

With the second stage Torino-Viareggio, the 2024 1000 Miglia continues, crossing Piedmont, Liguria, and Tuscany. The vintage cars in the race left Turin heading towards Viareggio:  a journey through Acqui Terme, Genoa and La Spezia, embellished by panoramic points, such as the Passo del Faiallo, a suggestive glimpse within the Ligurian Apennines.

With the second stage Torino-Viareggio, the 2024 1000 Miglia continues, crossing Piedmont, Liguria, and Tuscany. The vintage cars in the race left Turin heading towards Viareggio:  a journey through Acqui Terme, Genoa and La Spezia, embellished by panoramic points, such as the Passo del Faiallo, a suggestive glimpse within the Ligurian Apennines.

The 1000 Miglia 2024 began today, with the Brescia–Turin stage. Over 400 vintage cars, including 30 Lancias, started the race from Brescia, the historic starting city for the event since its first run in 1927.

The Lancia brand announced Miki Biasion will be supporting the development of the Lancia Ypsilon HF and the Lancia Ypsilon Rally 4 HF.

After announcing its participation in the 1000 Miglia 2024, Lancia today revealed the crews who will be driving the New Lancia Ypsilon Cassina, as a ‘support car’ during the event.

On June 8 and 9, the new Lancia dealerships will host the first Open House event dedicated to the new Ypsilon, allowing visitors to discover and test drive the full range of the new model.

Today, the President of the Italian Republic Sergio Mattarella opened the procession to celebrate the Festa della Repubblica, aboard the Presidential Lancia Flaminia

Live from June 2 in Italy, the new communication campaign dedicated to the New Lancia Ypsilon line-up: commercials, a press campaign, and a media plan on all channels in digital, print, and display formats.

Lancia reveals the Lancia Ypsilon HF, the high-performance version of the first car of the brand's new era, a 100% electric model that will be launched on the market in May 2025.

Miki Biasion takes part in the 42nd edition of 1OOO Miglia aboard the 1955 Aurelia B20 GT.

As of today, Gianni Colonello is appointed Head of Lancia Design, working closely with the Stellantis Head of European Brands Design*, Jean Pierre Ploue, and with the Lancia brand CEO, Luca Napolitano.
He will contribute to the Renaissance plan of Lancia with the objective of making it a respected and credible premium brand in Europe.

Dear, I am delighted to invite you to the live streaming of the NEW YPSILON. 1 CAR, 4 STATEMENTS press event on MAY 27 to discover the New Lancia Ypsilon, the first car of Lancia new era.