Insider Studios’ Post

✨ The Insider Studios Year in Review is here ✨ Whether it was a fashion-filled gift guide or a behind-the-scenes video series with small business owners, it was a year to remember. Check out our best from 2023!

"These days it seems like just about everyone is talking about generative AI. So when Intel DCAI approached Insider Studios wanting to create an interactive article focused on GenAI, my first question was: What can we say that hasn’t been said before? Intel DCAI has a unique perspective on the technology, so I wanted to make sure this article would reflect that. Then it hit me — much of the B2B world sees GenAI as a buzzword, but many have yet to understand how to actually leverage it. And that’s how the concept 'Beyond the Buzzword' came to life. Through custom illustrations, case studies, and an immersive ‘fact vs. fiction’ quiz, we created an article that educates readers across industries while driving awareness of Intel’s solutions and subject-matter expertise." — Tara Lerman, Editor Check out the full interactive below. Designed by Andrew Walunas. #genAI #AI #technology #brandedcontent

This RFP gave to me: 9-hour film shoots 🎥 (and a whole lot of fun). This is only a tiny glimpse of the hard work and good energy that our team and collaborators brought to those long hours on set. Everyone comment your favorite shoot + memory from this year. Go!

This RFP gave to me: 8 pieces of custom content. We partnered with PayPal to educate large enterprise merchants about what happens “behind the checkout.” Composed of eight pieces of content, including four custom articles, two interactives, and two articles promoting and recapping a custom event, this program leveraged data visualizations, SME interviews, and quizzes to engage readers. See one example here: https://bit.ly/4aubODf

This RFP gave to me: 7 steps to take control of your finances 💰💵💲Holiday spending can get expensive, and we’ve got your back through December and beyond. We produced a custom article in collaboration with Empower to help you establish a smart financial routine. Read the full article here: https://bit.ly/41JXAKn

This RFP gave to me … 6 menswear looks 👔👨💼👞 We took some inspiration from Business Insider’s digital cover series for this highly-visual article — our first-ever custom gift guide featuring six different looks from Polo Ralph Lauren’s Holiday Collection, including custom photography. See the work at the link in our bio. Photographer: Gus Powell  Stylist: Tiffani Williams

This RFP (several, actually) gave to me … ✨5 award recognitions✨ Patting ourselves on the back because our work was acknowledged quite a bit this year. Here’s to hoping the list goes on in 2024!

This RFP gave to me … four tech-savvy business owners. We asked entrepreneurs who value flexibility above all to try out Samsung’s new folding devices for businesses. The articles featured custom photography and rich narratives across multiple industries. You can read the articles below. Entrepreneurs need mobile devices that offer flexibility and support multitasking. Here's how two SMB owners get it done: https://bit.ly/3Rvz62L A healthcare COO and a travel business founder have found that mobile innovation is changing their work lives for the better: https://bit.ly/3NzWgnx

This RFP gave to me … One day to accomplish all three: skateboarding, surfing, and snowboarding. We produced a vlog-style video for Dell Technologies and Intel Corporation to showcase how Dell’s Latitude 9000 series helped two executives from Volcom accomplish a California trifecta while also doing a full day of work.