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"These days it seems like just about everyone is talking about generative AI. So when Intel DCAI approached Insider Studios wanting to create an interactive article focused on GenAI, my first question was: What can we say that hasn’t been said before? Intel DCAI has a unique perspective on the technology, so I wanted to make sure this article would reflect that. Then it hit me — much of the B2B world sees GenAI as a buzzword, but many have yet to understand how to actually leverage it. And that’s how the concept 'Beyond the Buzzword' came to life. Through custom illustrations, case studies, and an immersive ‘fact vs. fiction’ quiz, we created an article that educates readers across industries while driving awareness of Intel’s solutions and subject-matter expertise." — Tara Lerman, Editor Check out the full interactive below. Designed by Andrew Walunas. #genAI #AI #technology #brandedcontent

How generative AI is changing the face of business

How generative AI is changing the face of business

businessinsider.com

Rodney (J.) Moore- The Copy Consultant

I help brands share compelling stories and thought leadership through branded and sponsored content | Professional Ghostwriter for Thought Leaders & Innovators | Real writer, not a bot :)

3mo

Looks awesome Tara!! Great idea to take a fresh approach!

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