Investor Group Services (IGS) reposted this
Appreciated the opportunity to talk with Mark Stiving, Ph.D. Practical content here for those who are making changes to pricing or packaging or are considering it—which hopefully includes most businesses.
"Fearlessly raise prices without losing customers" | Founder @ Impact Pricing | Author, Speaker, Pricing Expert
Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan “Spend time pressure testing the ideas.” – Patrick Meegan Understand buyer drivers in order to make strategic decisions in pricing and packaging. Learn practical advice on implementing price changes, particularly the challenges and strategies for ensuring successful pricing execution. Gain valuable insights into the differences between B2C and B2B pricing, including unique challenges in B2C and the role of marketing in consumer products. Listen now! https://lnkd.in/gCh6NNmZ #pricingpodcast #pricingstrategy #pricingprofessional #productmanagement #productmanager #impactpricing
Sales @ Bill | Salespreneur Stories
1moAre you on a podcast tour or something Patrick Meegan ?