Daniel Sodkiewicz

Sunrise has clearly overtaken Salt in terms of Google visibility (graph inside). With such a large gap with non-branded keywords, Salt should logically roll up its sleeves to close the gap. Here is the graph: https://lnkd.in/e2NaApYi Well done Giuseppe Bonina and Fabio Pellegrino. If you need some help for your SEO, let me know Massimiliano (Max) Nunziata, Attila Civelek & Lars Keller.

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Advertisers accept ad tech vendors’ use of fingerprinting — and the misguided characterization of it as “probabilistic attribution” — to their peril. These methods are not future-proofed, but more than that, they mask the broader trend of user-level attribution ultimately, eventually being impossible. Advertisers should be adapting to an increasingly restrictive privacy environment with system-level changes. Not only does simply swapping deterministic identifiers with fingerprints introduce measurement imprecision / risk, it delays the inevitable, which is a wholesale transition to econometric ad measurement. Even genuine probabilistic methods shouldn’t be seen to facilitate user-level attribution. That’s a dead end. Advertisers should accept that, absent persistent deterministic identifiers, their measurement infrastructure should seek to answer three questions: 1. What’s the optimal level of ad spend? 2. What’s the optimal distribution of ad spend across historical channels? 3. Does my spend on any given channel deliver incrementally additive revenue? This — and the introduction of new channels — requires moderated, systematic experimentation. There is no “bottoms-up” methodology that can provide guidance. Advertisers should seek to achieve platform-level ad spend efficiency and maximize revenue using first-party data through personalization. It’s not just that fingerprinting isn’t reliable — what fingerprinting attempts to deliver, which is user-level attribution, isn’t possible as privacy interventions reduce the availability of deterministic identity.

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Google Responds To Specific Search Leak, Navboost, Clicks & User Interaction Signals As Pandu Nayak explained, Navboost is an important factor, but not the only factor. And it makes sense if you think about it... From Pandu: "I mean, it’s hard to give sort of a rank ordering like this. I will say Navboost is important, right. So I don’t want to minimize it in any way. But I will also say that there are plenty of other signals that are also important, like the ones I mentioned." And from Danny: "If you think further about this type of belief, no one would ever rank in the first place if that were supposedly all that matters -- because how would a new site (including your site, which would have been new at one point) ever been seen? The reality is we use a variety of different ranking signals including, but not solely, "aggregated and anonymized interaction data." #google #seo

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Junk AI tools and parasitic SEO practices are destroying one of the last remaining useful parts of the internet https://lnkd.in/efa_9FNE

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Google recently had a leak of part of their mysterious ranking algorithm. Needless to say, the SEO community has been going ape-shart dissecting it this week. 🐵 The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. It will take time to rummage through the info, understand the technical language, and draw conclusions to apply to your SEO approach -- but a few nuggets have already risen to the surface. Let's talk about them. 1) Clicks Matter - clicks to a page influence its rank, especially if they come from a Chrome browser. The click quality also matters - how long the user stays on the page, how much they engage with the page, and if they navigate your site deeper. 2) Fresher Links are Better Links - links from new pages contribute more "link juice" than those inserted in aged content. 3) Text Weight Matters - bigger and bolder fonts convey to Google that those keywords are more important in your content. 4) Hard to Replicate Content - Google has an LLM that tries to understand how easily a page could be recreated and how much work went into it. Tools, images, videos, unique information, and depth of information stand out as ways to score high on “effort” calculations. 5) % of Pages on Topic - Google wants to see websites dedicated to the topic, with very few pages off-topic. 6) Old, Non-Updated Content Ages Out - so be sure to go back and update your historically best-performing pages 7) Poor Content Can Bring Your Good Content Down - pages that have had time to perform but haven't can bring down your overall domain. The solution is to regularly remove dated, under-performing pages so more of your live pages are quality. What else are you applying from the leak?

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**Think SEO is just buying a domain and following free checklists? ** Think again! Here's the real SEO process: Buy a domain (easy, right?) ✅ Set up a WordPress site (another freebie!) ✅ Implement endless SEO tactics (time = ) ⏱️ Fail miserably (priceless! ) Repeat steps 3-4 until you cry. Realize your time is worth more than $0. Stop wasting your hustle on SEO tutorials! ‍♂️ Let Digiware implement a winning strategy so you can focus on: 👉 Building your empire While we handle the search engine maze👈 DM us today and ditch the SEO struggle! https://lnkd.in/gEKS8_Ab #SEO #DigitalMarketing #TimeIsMoney #seoexpert

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It's done. And it ended on 4/19…? -> BREAKING : Google March 2024 core update rollout is now complete via Barry Schwartz Some thoughts about the completion of the March core update: *How in the world could Google NOT explain it ended a week ago? Seriously, did someone fall asleep at the wheel? *I feel terrible for site owners heavily impacted by the September HCU(X). Not one has recovered and most are down more. Some are down over 95%. Like the screenshot below of a site down 97%. Yes, 97%. *There is no way IMO that the HCU classifier was removed. Or it was, it was replaced by the next generation HCU classifier which is on steroids. Many of those sites impacted in September dropped heavily with the March core update. *Beyond that, there are some very interesting cases based on this core update. I will hopefully be sharing more about that in the coming weeks. There was a ton of movement with this update (outside of HCUX sites). Some massive surges and some huge drops. And across many verticals. *And finally, I can now stop my "Google Morning Google Land!" updates each day. At least for now. :) #google #seo

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Google with good news for publishers: no AI overview for "hard news topics" "For topics like news and health, we already have strong guardrails in place. For example, we aim to not show AI Overviews for hard news topics, where freshness and factuality are important. In the case of health, we launched additional triggering refinements to enhance our quality protections." #SEO #ai

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Watch my latest video, where I breakdown the Google leak and the algorithm attributes that you NEED to know to rank #1 👇 https://lnkd.in/eKU_v3Xi

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🔍 Eric Schmidt, former Google CEO, predicts a future where search engines could bypass traditional links to directly deliver answers. This aligns with what I've been discussing with the Google SGE (Search Generative Experience) update and developments like Perplexity and a very cool ChatGPT search engine. I doubt no linking is for all content but rather quick-hit answers to questions. 🌟 Aligning content with Google's E-E-A-T standards, ensuring Expertise, Experience, Authoritativeness, and Trustworthiness, is more important than ever for your content to achieve visibility and credibility. What are your thoughts on the AI-driven future of search? How are you crafting content for an AI-powered search engine? Read more about it: 👉 https://lnkd.in/dpt6JQDx #digitalmarketing #seo #aisearch #content

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Google quietly started indexing EPUB files and can now be seen in the SERPs https://lnkd.in/dbJA22uQ #seonews #Google #SEO

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The recent Google Content Warehouse API leak has confirmed it: improving user experience is critical for SEO success! 🌟 For those who missed it, the Google Content Warehouse API leak revealed some of the inner workings of Google’s ranking algorithm. This unprecedented insight has confirmed what most SEO experts have long suspected: Google heavily prioritizes user-centric factors in its search rankings. Click metrics, content relevance, and overall user engagement are now proven to be crucial elements in achieving higher search visibility. UX and CRO have always been crucial components of digital; if you aren't maximising the return on your traffic, you're throwing money away. But now it's confirmed: UX directly influences your SEO performance and so can also affect Organic traffic levels. Google’s algorithm is designed to reward websites that provide value and a seamless experience to users. This means that investing in UX isn’t just about making your website look good—it’s about making it function well and meet user needs effectively. To optimise, you need solid tracking and an deep understanding of UX at scale. Which is why Incendium created the 'effectiveness' metric. Check out our website to learn more. #SEO #UserExperience #DigitalMarketing #GoogleUpdate #UX

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Stop wasting time with Yammer's endless notifications and clunky search. ‍️ There are way better options out there for team collaboration in 2024. Just stumbled across this gem of an article: "10 Best Yammer (Viva Engage) Alternatives and Competitors in 2024" (https://lnkd.in/gpubccJy). Here's the scoop: • Communication is key to boosting team productivity by up to 25% • Remote and hybrid work demands top-notch online collaboration tools • Look for features like video calling, real-time document collaboration, and smart app integrations • Top picks include ClickUp, Google Workspace, Slack, and Microsoft Teams • ClickUp takes the cake as an all-in-one platform with a free plan The future of work is all about seamless collaboration, folks. Time to ditch the outdated tools and level up your team's game. Happy Saturday! Let me know your thoughts. What's your go-to collaboration tool? Casey Jones CJ&CO Founder #teamcollaboration #productivityhacks #remotework #hybridworkplace #digitalmarketing

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Enterprise SEO platform BrightEdge has shared an interesting set of slides with Search Engine Land on the factors that influence AI overviews (for instance: AI overviews are 195% more likely to appear when queries have a featured snippet). The data also reveals that Google has reduced the number of AI overviews drastically since the original SGE test phase. More details: https://lnkd.in/eaTpkFGx?

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