“ Eric came to our office in Tel Aviv for three days to work with us on some user acquisition and general strategy projects. It was great having Eric in our office, and his perspective was invaluable. The scope of knowledge Eric has in marketing, monetization and business in general is impressive. Everyone on the team enjoyed working with Eric, I highly recommend him!”
About
Activity
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Oh snap, a podcast with Matt Widdoes?! Come listen and hang out with Matt and I talking about Games, Growth, AI and everything in between. I'm pumped…
Oh snap, a podcast with Matt Widdoes?! Come listen and hang out with Matt and I talking about Games, Growth, AI and everything in between. I'm pumped…
Liked by Eric Seufert
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Brand Equity on Mobile Brand recognition isn’t the same as brand equity; brand recognition can decrease a firm’s marketing costs, but it can’t…
Brand Equity on Mobile Brand recognition isn’t the same as brand equity; brand recognition can decrease a firm’s marketing costs, but it can’t…
Shared by Eric Seufert
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I'm not here to praise or bury either Xandr or TechCrunch, and recognize that reporters have an impossibly long list of things to cover and limited…
I'm not here to praise or bury either Xandr or TechCrunch, and recognize that reporters have an impossibly long list of things to cover and limited…
Liked by Eric Seufert
Experience & Education
Publications
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Freemium Economics
Morgan Kaufmann
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to…
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to building a spreadsheet template), Analytics implementation, and User Acquisition.
Freemium Economics will be published by Morgan Kaufmann in January 2014.
Languages
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English
Native or bilingual proficiency
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Estonian
Professional working proficiency
Recommendations received
15 people have recommended Eric
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Last week, in Gaming Insights Digest we found 2 great conversations happening: Michael Fitch shares his experience and tips about current gaming…
Last week, in Gaming Insights Digest we found 2 great conversations happening: Michael Fitch shares his experience and tips about current gaming…
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From my experience of dealing with it further down the line, founders don't talk about this enough. Views? "Mostly, the…
From my experience of dealing with it further down the line, founders don't talk about this enough. Views? "Mostly, the…
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In 2009, the foundation of Playnomics (later acquired by Unity) was inspired by Richard Bartle's Bartle Test of Psychology, a 30-question quiz aiding…
In 2009, the foundation of Playnomics (later acquired by Unity) was inspired by Richard Bartle's Bartle Test of Psychology, a 30-question quiz aiding…
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It’s time to retire the LTV metric For many mobile advertisers, the LTV / CAC ratio sits at the very heart of commercial operations — LTV / CAC is…
It’s time to retire the LTV metric For many mobile advertisers, the LTV / CAC ratio sits at the very heart of commercial operations — LTV / CAC is…
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I think a good indication of Apple's intention to comply with the DMA is that it has rejected Epic's alternative app marketplace submissions over…
I think a good indication of Apple's intention to comply with the DMA is that it has rejected Epic's alternative app marketplace submissions over…
Shared by Eric Seufert
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Before $20,000,000 in ARR Maybe even before $50,000,000 in ARR Do not hire anyone with "strategist" in the first few lines of their LinkedIn bio
Before $20,000,000 in ARR Maybe even before $50,000,000 in ARR Do not hire anyone with "strategist" in the first few lines of their LinkedIn bio
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