Nestlé Nespresso SA partnered with Teads and Publicis Groupe to elevate their Vertuo campaign in Mexico. This innovative Teads InStream campaign used contextual targeting, customized audience segmentations, and high-impact creative formats. As a result, Nespresso boosted purchase consideration and ad recall, reinforcing its market position while promoting their Vertuo line. Key results: • 1.07% CTR • +8 points increase in Purchase Intent • +6 points in Ad Recall The campaign also took a sustainable approach, achieving a carbon footprint of 274g, significantly below the Scope3 benchmark of 514g. Read more about the case study on the blog >> https://hubs.li/Q02GyR7D0 #CPG #Branding #Results #CaseStudy #Measurement #Cookieless #Contextual #ContextualTargeting #Sustainability
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
Locations
Employees at Teads
Updates
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In a recent Forbes article, Contributor Brad Adgate dives into the significant milestone of achieving gender parity in the Paris 2024 Olympics, identifying the increased participation and visibility of female athletes, highlighting: • Growing Popularity: Women's sports are surging in popularity, leading to higher media rights fees and advertising commitments. • Increased Media Coverage: Women's sports are receiving more media attention, boosting their visibility and influence. • Marketing Opportunities: The Paris Olympics present a prime opportunity for brands to connect with engaged audiences through women's sports. Teads Global CMO, Natalie Bastian notes, “As the momentum around women's sports continues, we’re poised for female athletes to take center stage at this year’s Olympics. The Paris 2024 Summer Olympics offers a prime opportunity for brands to tap into the growing popularity of women's sports. With record-breaking viewership this year, advertisers can connect with a highly engaged audience [by owning the moment across screen during key audience consumption moments].” Read the article on Forbes >> https://hubs.li/Q02Gvgys0 #2024Olympics #ParisOlympics #WomensSports #Ownthemoment
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In this episode of “Talks with Teads,” we sit down with Brittany Clauss, Director, Advertising & Social Media Strategy at United Airlines. Filmed at Cannes Lions 2024, this clip dives into data privacy, customer experience, and dynamic storytelling. 5 Key Takeaways: • Prioritize Data Privacy: Ensure your data management practices are privacy-compliant to build and maintain customer trust. • Leverage First-Party Data: Use your own data to create personalized and effective ad placements that resonate with your audience. • Context is Key: Place your ads in the right context to enhance relevance and brand safety. • Innovate with Technology: Use advanced technology to create seamless and engaging customer experiences. • Tell Dynamic Stories: Craft personalized and timely content to build strong customer loyalty and engagement. Watch the full episode and learn more on the blog>> https://hubs.li/Q02GmnwK0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #ctv #omnichannel #cookieless #dataprivacy #contextual #branding
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Teads reposted this
Our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio was a resounding success! The summit not only highlighted the importance of authenticity and innovation in brand building, but also underscored the transformative impact of inclusive marketing practices and strategic partnerships. Thank you to all of our speakers, sponsors, and attendees for making this event amazing! Click here for our Google photo album, where we captured all the action from today's event! 📸: https://lnkd.in/gGienD3b #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity
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Teads reposted this
While the nation awaits England's fate tonight at the Euros, how do brands navigate campaigns that are based around cultural moments in order to really drive value rather than chasing trends? Great piece by Jamie Toward at Teads on how a deeper understanding of audience behaviours can help brands dominate key moments and harness the power of shared passion in Performance Marketing World today. Thanks Robin Langford and Joseph Arthur for covering!
The Election vs. The Euros: How brands can connect with audiences around cultural moments
performancemarketingworld.com
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🎒📚✏ A medida que comienza el verano, muchas marcas ya se están preparando para la temporada de Back to School. Esta importante temporada de compras ofrece un momento único para que las marcas destaquen con ubicaciones contextualmente relevantes y en múltiples canales. Maximiza la visibilidad de tu marca en diversas pantallas y llega al consumidor en todos los dispositivos para una experiencia completa. Descubre cómo expandir el alcance de tu marca con Teads 👉 https://lnkd.in/ehy3v79e
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Have you ever wanted to hear the history of Cannes Lions? In this episode of “Talks with Teads,” we sit down with Paul Woolmington, CEO of Canvas Worldwide, who was interviewed by our very own Natalie Bastian, Teads’ Global CMO. Filmed at Cannes Lions 2024, this clip offers an insightful journey through Paul’s experiences at the festival and its evolution over the years. Key Takeaways: • Major Cannes Lions Transformations: Paul reflects on the festival's globalization and Americanization, showcasing the industry’s shift towards technology and digital innovations. • From Creativity to Media and Technology: How Cannes Lions has become a melting pot of ideas, covering a wide range of media and technology. • The Rise of Collaboration and Integration: Blending data science with storytelling to create impactful campaigns is a key strategy for Canvas Worldwide. Watch the full episode and learn more on the blog>> https://lnkd.in/ep5iEQ_T #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #ctv #omnichannel #cookieless #innovation #branding #marketing #media
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Teads reposted this
On Wednesday, we're bringing out the Bob with our host's very own Wendy DelVecchio and Jacob A. Norris! Register now: https://lnkd.in/gcZ-psnn Wendy and Jacob are joining us at our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio on Wednesday, July 10th! With their moderator, Teads' Jessica Jenzen, they will be giving us an exclusive look into the Bob Evans brand! Secure your spot today! #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #Teads
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Filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sat down with Liz Caselli-Mechael, Global Head of Digital & Content, Nestlé, Corporate. Broadcasted live from the Teads Yacht, this episode dives into the art of storytelling through creativity and technology. Key Takeaways: • Authenticity and Trust: Nestlé’s localized storytelling, like the Kit Kat "Breaks for Good" bar campaign, resonates globally. • Focusing on Products and People: Showcasing real individuals fosters local pride and trust. •Technology for Deeper Engagement: Sophisticated contextual targeting enhances consumer interaction. Watch the full episode and learn more on the blog>> https://hubs.li/Q02Fwqht0 #bestinglass #bestinglassadvertising #ctv #omnichannel #cookieless #sustainability #branding #marketing #media #CPG Antoine d'Espeuilles
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Join Natalie Bastian, Teads' Global CMO, and Maria Elena Rodriguez Adrados from Suntory Global Spirits Global Spirit as they discuss digital innovation, emotional marketing, and data-driven strategies in the latest "Talks With Teads." Read more on Teads.com >> https://hubs.li/Q02DNGKt0 #Bestinglassadvertising #BestInGlass #Mediatrends #AI #Innovation #TalksWithTeads #Branding #Beverage #Spirits