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Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+
Recess is redefining functional beverages across the US! It all started with a vision from founder Benjamin Witte... Recognizing societal pressures and ubiquitous stress, Ben's mission was clear: create a great-tasting beverage that helps people feel balanced and focused. From the start, Recess was crafted with meticulous attention to detail, combining natural ingredients like CBD hemp extract and adaptogens to create unique brand. Launching Recess was no small feat... In a saturated market, Ben faced the challenge of introducing a novel concept. With a clear vision and determination, he navigated these hurdles doubling down on social media and new distributor launches. A significant challenge was the regulatory landscape surrounding CBD, which presented distribution hurdles in mainstream retailers. This obstacle spurred innovation, leading to the development of the Recess Mood line, featuring adaptogens without CBD, allowing the brand to maintain its promise of calm and balance. Recess quickly gained traction, becoming a staple in daily routines. The brand's minimalist aesthetic and promise of clarity struck a chord. Ben envisions Recess as more than just a beverage —it’s a lifestyle brand for those who want to live life more cool, calm and collected. His ability to identify a market gap and create a resonant product has turned Recess into a standout brand. Great execution by the Basemakers team to help Recess continue its growth!