Basemakers

Recess is redefining functional beverages across the US! It all started with a vision from founder Benjamin Witte... Recognizing societal pressures and ubiquitous stress, Ben's mission was clear: create a great-tasting beverage that helps people feel balanced and focused. From the start, Recess was crafted with meticulous attention to detail, combining natural ingredients like CBD hemp extract and adaptogens to create unique brand. Launching Recess was no small feat... In a saturated market, Ben faced the challenge of introducing a novel concept. With a clear vision and determination, he navigated these hurdles doubling down on social media and new distributor launches. A significant challenge was the regulatory landscape surrounding CBD, which presented distribution hurdles in mainstream retailers. This obstacle spurred innovation, leading to the development of the Recess Mood line, featuring adaptogens without CBD, allowing the brand to maintain its promise of calm and balance. Recess quickly gained traction, becoming a staple in daily routines. The brand's minimalist aesthetic and promise of clarity struck a chord. Ben envisions Recess as more than just a beverage —it’s a lifestyle brand for those who want to live life more cool, calm and collected. His ability to identify a market gap and create a resonant product has turned Recess into a standout brand. Great execution by the Basemakers team to help Recess continue its growth!

Jake Hillstrom is #hiring. Know anyone who might be interested?

PATH has already prevented over 350 million single-use plastic bottles from pollution! I recently caught up with PATH CEO Shadi Bakour, and he shared some epic news… PATH is now the exclusive unflavored still water brand available at the Sphere in Las Vegas! You can now grab custom Sphere x PATH reusable aluminum water bottles at every event. Path will be distributed at: -All concession stands -Grab-and-go stations -23 suites -Backstage But that’s not all… PATH is lighting up the iconic Exosphere, spreading the message of reducing single-use plastics across the Vegas skyline. Congrats to Shadi & the PATH team on landing this epic partnership. Awesome timing as Basemakers has just launched retail execution in Las Vegas! 🎰

From a small kitchen to a $100mm raise: The Journey of NICKS! In 2014, Niclas (Nick) Luthman, a mechanical engineer with a sweet tooth was diagnosed as pre-diabetic. This lead to him embarking on a mission to create tasty treats that didn’t compromise on health. Armed with self-taught food engineering skills and thousands of experiments, he was determined to revolutionize snacking. In 2017, Nick turned down the offer to become Chief Food Engineer for the Swedish Space Agency, famously stating, “It’s Earth that needs tasty no-sugar-added treats.” His vision was clear: create healthier snacks for everyone, right here on Earth. Gathering friends and passionate food scientists, Nick launched his namesake brand, Nick’s, in 2018. The confectionery business proved challenging, but their dedication to creating delicious and healthy treats kept them going. The result? Mighty tasty success. In 2019, Nick’s began distributing outside of Sweden, reaching markets like France and Germany. In the UK, Nick’s became the best-selling foreign brand on Amazon. The product line expanded to include amazing, creamy ice cream, winning hearts and taste buds across Europe. In 2020, Nick’s made its grand entrance into the US market with Swedish-style light ice cream, raising $100mm in the process. Pints filled with love, cookie dough, and low calories captured the American market, bringing a taste of Sweden stateside. From a small kitchen experiment to a global sensation, Nick’s proves that you don’t have to compromise on flavor for health. Proud to represent the brand in the US with the Basemakers team's retail execution!

Excited to share a "first look" at our new full-service sales agency! After launching the giveaway contest with Startup CPG yesterday, I've received tons of messages excited to learn more about it. We're focusing on 4 key areas: -Sales Strategy -Key Account Management -Distribution Management -Retail Execution Our goal is to bring on the best brands and pair them with the best talent across these sales disciplines. By selecting only high potential & high performing brands, we'll be able keep our total brands lower for a high-touch experience at Basemakers Excited to announce our 5 finalists July 26th!

🚨We're SEARCHING the Next Big Thing in CPG! 🚨 Thrilled to announce our partnership with Start Up CPG to find "The One!" We just launched our brokerage division to extend Basemakers into a full service sales agency - with elite talent joining our team. Our mission is to help build world-class brands through world-class sales capabilities. To kick off, we’re launching an epic giveaway with Startup CPG valued at over $200,000 including 6 full free months of service. Prize Details: 🏅 Founding Brand Partner Status 🆓 6 Months FREE Retail Brokerage 💰 $1,000/month in free retail execution services 💵 44% off for the first 25 mos + a 10% off ongoing! 🌟 Expert Guidance: I’ll personally help advise the winning brand including access to a network of 50+ CPG investors & strategic support. Enter by filling out the submission form in the first comment. Stay update to date by joining the Start Up CPG slack channel & following me (Max Baumann) on Linkedin - where I'll announce the finalists in 2 weeks! Let's build the Next Big Brand together!

✨Retail Brokerage Giveaway!✨ We’re so excited to announce that Basemakers, already known as one of the top retail merchandisers, has added a new brokerage arm! These complementary services could be absolutely huge for an emerging brand looking for high performance and scale. Basemakers is thrilled to partner with Startup CPG on this exciting launch giveaway, valued at over $200,000, including 6 FREE months of their pioneering service to the winning brand.   Prize Details: ↗️ 6 Months FREE Retail Brokerage: Receive September 24’ - February 25’ absolutely FREE!  ↗️ Founding Brand Partner Status ↗️ $1,000/month in free retail execution services ↗️ Expert Guidance: Opportunity to have Basemakers founder Max Baumann serve as an advisor for one year at no cost, offering access to his network of 50+ CPG investors, strategic introductions, and personalized support in sales and marketing strategies to win at retail. ↗️ After 6 months, enjoy 44% discount for the first 25 months + 10% forever discount! How to enter: Submit your brand via the link in Slack - look in the announcements channel! Submissions due by July 26th, winner announced August 7th. Please see terms and conditions via in the link in Slack. Good luck!

SPINS data shows a surging consumer demand for high protein snacks. By using chicken as a top ingredient,WILDE CHIPS delivers protein-rich chips. Love to see the continued trend of functional foods entering new categories. Great job by Basemakers team member Paul in Texas!

Meet Barebells, the protein bar brand that has taken the world by storm! Founded in 2016, Barebells emerged from the heart of Stockholm, Sweden, with a mission to revolutionize the protein snack industry. So, what sets Barebells apart in a crowded market? -Candy-Like Taste & Texture: Their mantra? No compromise on taste! -High Protein with No Added Sugar: Great macros blended with great taste! -Customer Obsession: From day one, Barebells listened to their customers, constantly innovating & improving based on feedback. But the journey wasn't all smooth sailing... -Competing with Giants: Entering the competitive protein bar market meant going head-to-head with established giants that had massive distribution advantages which proved tricky at the store level. -Navigating Regulations: Expanding into international markets brought regulatory hurdles and the need for compliance. - Scaling Production: Rapid growth led to challenges in scaling production without compromising quality. Through sheer determination and an unwavering belief in their product, the Barebells team overcame these obstacles. Today, they're a global sensation, available in 35 different markets and adored by thousands of loyal consumers. If you haven't tried a Barebells bar yet, you're missing out on a game-changer! - Huge shout out to Ben Jones CEO of parent company Vitamin Well Group's US co. We first met at NACS trade show in Vegas in 2022. Ben quickly visited the Basemakers Austin HQ while in Texas and committed to a partnership for retail execution that has lasted through the years. It's been awesome to see the Basemakers team help contribute to their US field sales goals and land some awesome displays for the brand!

Summer time is "prime time" for many CPG categories... 🥤 For beverage, higher temperatures result in more consumption. 🍦 For ice cream, its peak season! Nothing better than a cold ice cream on a hot day. 🍿 For salty snacks, summer parties (Memorial Day, 4th of July & Labor Day) need appetizers for guests. Love to see the team getting after it for our brand partners this summer. Excellent execution by the Basemakers team for The Good Crisp Company!