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Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. ...more

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Paco Underhill’s books

Average rating: 3.81 · 27,312 ratings · 1,565 reviews · 23 distinct works • Similar authors

	Why We Buy: The Science of Shopping 3.89 avg rating — 13,307 ratings — published 1999 — 57 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Call of the Mall: The Geography of Shopping 3.63 avg rating — 1,072 ratings — published 2004 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How We Eat: The Brave New World of Food and Drink 3.51 avg rating — 421 ratings — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	What Women Want: The Global Market Turns Female Friendly 3.26 avg rating — 312 ratings — published 2010 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Neden Satin Aliriz? 3.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Warum kaufen wir?: Die Psychologie des Konsums really liked it 4.00 avg rating — 1 rating — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Why We Buy (text only) Upd Rev edition by P. Underhill did not like it 1.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Shopping 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Por Que Compramos by Paco Underhill (2006-03-04) 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Why We Buy: The Science of Shopping in Japanese by Paco Underhill, Tikara Suzuki (Translator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Paco Underhill (?)

“I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter”
― Paco Underhill, Why We Buy: The Science of Shopping

3 likes

“you’ve got to plan for the nonshopper as much as the shopper.”
― Paco Underhill, Call of the Mall: The Geography of Shopping by the Author of Why We Buy

2 likes

“something about rules—you have to either follow them or break them with gusto.”
― Paco Underhill, Why We Buy: The Science of Shopping

2 likes

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Paco Underhill’s Followers (100)

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Paco Underhill

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Topics Mentioning This Author

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Paco Underhill’s books