This is, in my opinion the real deal! I've muddled through with various cheaper copies. Love this phone's battery life, camera, speed etc. My only irritation is it shows low signal for my Sky mobile sim. I'm using 2 sims. Sky & Tesco (both use the o2 network; Tesco mobile always displays a far better signal strength. However, generally have no problem with quality of calls on Sky mobile. Love this phone do much more than the ulefone and other copies that don't Come close.