Thrilled to be working with Sky, supporting their admirable sustainability practices 🌱
Sustainability isn't a trend we can allow to go out of fashion... Whether it's the cost of living, AI, or numerous other factors, sustainability has definitely been pushed down the agenda in the last year or so. Industry panels that used to focus on green behaviours for our industry, have been replaced with AI or CTV discussions. We can't afford to let that happen. Here at Sky, I'm proud to say we continue to put green behaviours front and centre and put our money (and media) where our mouth is. Here are just a few highlights of what we've been up to lately: ♻ This week, we've launched a Sky Zero Footprint Fund spin-off, 'Local Heroes,' offering TV campaigns for inspiring SMEs. https://lnkd.in/emdmbiaN ♻ We picked up the 'Sustainability Excellence' award at the Adwanted UK Media Leader Awards. ♻ We hosted a Pop-up Market for our Footprint Fund winners to showcase their products to the thousands of people at Sky HQ. ♻ We've been working on some amazing case studies showing how TV can help shift well-ingrained habits to help the planet (5x uplift in product sales). ♻ And we're prepping to bring the Footprint Fund back later in the year taking our investment to over £8m. It's a massive team effort, but we're in it for the long run - because we need to be. Karin Seymour Sarah Jones Binisha Shah Rosie Toe Skye Harrison MikeWorldWide