Inside Commerce

***MAJOR DROP *** 👍 We sat down with By Association Only - Shopify Plus Agency CTO 🧸 Dan Gamble to review the latest Shopify product release, explaining what it means for merchants and what it reveals about Shopify’s product strategy and GTM focus. 😎 If you’re part of the Shopify universe, then you’ll be well aware of Editions and the marketing bandwagon that accompanies it. Twice a year, Shopfiy drops a major product release containing 100+ new features, features enhancements and technical updates. 🙋♀️ There’s a lot of talk about what has landed, less about the implications for ecommerce teams. 🕵♀️ In this episode, we pick out the important themes and explain what has impressed us, and why. We also discuss how these new features benefit ecommerce teams, whilst highlighting capability gaps that still need to be addressed, flagging which are in-flight but don’t have a committed release date. We cover the following big topics: Content management Markets Products & merchandising Customer Service Reporting and analytics Checkout B2B Tune in via the link in the comments and please share/like for reach. cc Igor Tolkachev Benjamin Lang • OLY Matthias Kleven Ben Rees Melody Dadon Maddie Furlong >> please share with the Shopify team. thanks, James & Paul.

*** THIS WEEK'S PODCAST*** 😊 Happy Friday everyone 😎 (well we're sat here in the UK hoping the sun comes back out!) Did you see our new drop discussing "How To Do Cross Border Commerce Better: Shipping, Tax Remittance & Customs Clearance"? 🌎 In this episode, we explore the challenges of delivering cross-border ecommerce, featuring an interview with Cian Wright from Swap Commerce. Known for their market-leading returns platform, Swap Commerce now also help merchants unlock new markets via their new cross border solution 👌 📈 Tune in to for advice on your cross-border ecommerce strategy, helping you expand globally while managing the financial intricacies of international trade. Link in the comments. thanks, James & Paul

We're a bit later than planned with this week's podcast due to some editing fun but we've got a cracker lined-up for you, dropping tomorrow hopefully. International expansion is front of mind for many ecommerce teams in 2024. In this episode we delve into the complexities of managing a global ecommerce strategy with the DTC Ecommerce Manager at BRG Group brands, which include Breville and Sage Appliances. Myles Sullivan shares his experience and insights on navigating the intricacies of maintaining multiple websites across 17 countries, including multiple languages. Keep your eyes open tomorrow for the drop. Any questions, let us know. thanks, James & Paul.

*** JUST DROPPED *** How Content Teams Are Using AI To Improve Creativity & Productivity We’re joined by highly experienced content and media strategist, James Carson. James was previously MD at History Hit and has led content and digital marketing teams for large publishers like The Telegraph. We chat about how technology is democratising and revolutionising everything from product descriptions to video and animation, making life easier and more efficient for content teams. But it’s not all sunshine and rainbows; we also tackle some of the big concerns that ecommerce teams need to keep an eye on. From ensuring the authenticity of AI-generated content to maintaining the human touch in editing and approval flows. Tune in for a lively discussion that balances the incredible benefits of AI with the potential pitfalls, giving you a well-rounded look at the future of ecommerce. We hope you enjoy! https://lnkd.in/etZVdxvy

🔥🔥🔥 THIS WEEK'S PODCAST IS HOT 🌶 🌶🌶 CurrentBody is a fantastic hashtag #ecommerce success story - podcast link in the comments. The company was founded in 2009 by Andrew Showman and Laurence Newman. 📈 The brand has grown impressively from having one UK website to 22 localised websites around the world in 14 languages, shipping to 90 countries 🌍 They joined the eComplete Group investment portfolio in 2021 and were listed in The Sunday Times 100 list of Britain’s fastest-growing businesses in 2023. Not bad! 👍 We’ve been trying to get Andrew, CTO, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+. ⚙ When we last met, Andrew talked about their move to Airtable across a few areas of the business and in this episode he talks us through where it's being used and some of the benefits they've seen. We’re also impressed with CurrentBody's adoption of hashtag #AI to drive operational improvements, and focus on how they're using AI within the AirTable setup as well as the impact of Siena AI for customer services. Tune in for all this and much more, get insights from a highly respected ecommerce leader and learn how a fast growth brand is using its tech stack. Enjoy!

🔥🔥🔥 LATEST PODCAST 🔥🔥🔥 (link in comments) B&Q’s Digital Optimisation Lead On Running Project Teams & Roadmaps 👩🔧 Kaylie Mitten, B&Q Digital Optimisation Lead, shares her wealth of knowledge and experience building and running ecommerce project teams, project offices and product roadmaps. 🔓 Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses! 🔎 Dive into expert insights on orchestrating multiple disciplines, from strategic planning to flawless execution. 👩🏫 Learn how to build compelling business cases, manage stakeholders effectively, and deliver impactful Board presentations. Whether you’re a seasoned professional or just starting out, this podcast equips you with actionable tips and best practices to navigate the complexities of project management and roadmap planning. Elevate your ecommerce strategy, streamline operations, and drive success with proven methodologies. Tune in and transform your approach to leading dynamic, results-driven teams! Enjoy and please do share / like / comment for reach. thanks, James & Paul 🙏

Edition #15 of the Inside Commerce newsletter just dropped: link in the comments. Please share / like with your network. In this edition: 😍 12 min video masterclass on using NPS to improve how you measure and deliver CX 🔎 New tech I've come across that looks interesting: Cooee and Apptile 🙌 How Kind Laundry founders Angie Tran & Bernard Law introduced a compelling founder story and behind the scenes email series. 🎁 Useful resources from Contentful, Radial Inc. and Justuno PLUS my 5 #ecommerce folk to follow: Charlotte Kent Katie Gordon Keely Jacob Tom Armenante Joris van Huët Hope you enjoy! Would love to know what you think via the comments - what do you like / what can I improve? thanks, James.

In this week's podcast, OneStock Director Joe Till - OneStock - Sales Director talks about the trends OneStock is seeing in global ecommerce and how their platform is helping retailers improve #OMS capabilities. OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world’s leading brands including Whistles, Monsoon & Dune helping them improve their OMS capabilities. Managing supply chain complexity is a challenge for all businesses, with retailers wanting to be able to maximise their sales opportunity through effective inventory management across sales channels and control the logic for when and how stock can be sold. Tune in for practical advice.

*** NEW PODCAST DROP *** 👍 Please like / share to help us find new listeners. Using Automated Pricing Strategies To Boost Margin & Shift Stock Sniffie founder Tomi Grönfors Gronfors shares his extensive insights from helping more than 600 ecommerce retailers implement pricing automation strategies. 📊 Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour. 🙌 By implementing dynamic pricing, brands can optimise their pricing to better match what customers are willing to pay at any given moment. 📈 For example, during peak shopping periods like holidays or special promotions, brands can increase prices to capitalise on higher demand. 📉 Conversely, during off-peak times, prices can be lowered to attract more buyers and move inventory. This flexibility helps in maximising revenue by ensuring that prices are always aligned with current market conditions, ultimately driving more sales and higher profits. Listen / watch now > link in the comments.

What did you think of our latest bitesize #ecommerce video masterclass on pricing principles to test in your online store? There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what we’re talking about: “All our knowledge has its origin in our perceptions” 😎 🙅♂️ Pricing is perception. How we each react to the same price can be different, depending on our perspectives. For this reason, price doesn’t have an absolute meaning. 💰 If we understand what shapes perception, we can influence how price is perceived. 📽 Watch the video to explore ten practical ways this applies to ecommerce stores. Want the transcript? Let me know via the comments and I'll share. Jump to: [01:10] Your building blocks for understanding price [02:40] 1. Price fluency [03:45] 2. Price structure and simplicity [03:45] 3. Anchor high prices with larger numbers [06:30] 4. Break pricing into smaller units [07:15] 5. Use words of a small magnitude [08:25] 6. Alliteration creates a pleasant sensation [09:20] 7. Put the larger WAS price on the left [10:25] 8. Break down product costs [11:50] 9. Encourage customers to spend early [13:10] 10. Emphasise the most popular pricing option