As proud partner of the ADCN | Club for Creativity we're hosting an Agency Night on Thursday 11th of July with our Gijs Sluijters, film director Emma Branderhorst and with our client Dave Frauenfelder from KPN. Please join and hear everything about how "A Piece of Me" got a gold record and a social sensation, generated millions of views, used by hundreds of schools, and also helped changing the law, making it illegal to share intimate images without consent. Reserve your spot here: https://lnkd.in/e_kemUWK
We are excited to announce an Agency Partnership Dentsu Creative Amsterdam With their Agency Event: A Piece of Me - From reaching fans, to reaching the senate: the power of a music video and song. When the leading Dutch telecoms company, KPN, launched the music video and single "A Piece of Me" by Dutch superstar Meau in February 2024, the aim was to raise awareness about the dangers of online shaming in the Netherlands. Instead, they triggered a global movement through the power of music; changing culture, changing behaviour and even changing the law, with what has now become an anthem for a Generation. Join KPN CMO, Dave Frauenfelder, Dentsu Creative Director Gijs Sluijters and Film Director Emma Branderhorst to hear them unpack how ‘A Piece of Me’ became big in popular culture and ignited a nationwide discussion leading to law change. Demonstrating how brands can meaningfully harness pop culture as a platform for change. Reserve your ticket now! (link below) https://lnkd.in/e_kemUWK