All Activities
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials...
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Amazon Ads professional paths
Ready to become a specialist in your area? Own your career with Amazon Ads professional paths, a set of role-focused learning paths to optimise your skills and value. Learn the marketing strategies and execution tools most relevant to your role....
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Pulse Check
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.
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Troubleshoot campaigns to optimize performance
During this interactive video, you’ll explore various troubleshooting techniques to optimize the performance of your campaign. The interactive video will guide you through various status messages across campaign status, ad group status, ad status messages, and campaign settings and use...
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Pulse Check
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.
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Pulse Check
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.
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Pulse Check
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.
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Pulse Check
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.
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Amazon Sponsored Ads Advanced Certification
The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individuals responsible for building and managing campaigns, including sellers,...
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Navigate the advertising console
In this course, you’ll learn how to access and navigate the advertising console to set up and manage sponsored ads campaigns. By the end of this course, you’ll be able to: - Access and navigate the advertising console- Recognize components...
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Get started with sponsored ads bids and budgets
Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...
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Explore additional targeting methods
In this course, you’ll learn about additional targeting methods that are available across sponsored ads solutions, including product targeting, audience targeting, content interest targeting, and in-market category targeting. This is the second of two targeting courses. By the end of...
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Identify core policies for sponsored ads
In this course, you’ll learn about core policies and guidelines required for Sponsored Products and Sponsored Brands campaigns. By the end of this course, you’ll be able to: - Explain the importance of adhering to the Amazon sponsored ads policies...
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Introduction to sponsored ads targeting
In this course, you’ll learn about sponsored ads targeting methods and how to determine the most effective targeting methods to meet your advertising goals. This is the first of two targeting courses. By the end of this course, you’ll be...
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Accelerating brand growth using sponsored ads video
This course explores different types of Amazon sponsored ads video products available to help you grow your brand. You’ll evaluate the features, usage, measurement, and impact of sponsored ads video products, including Sponsored Brands video ads, Sponsored Display video ads,...
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Optimize sponsored ads campaigns with creatives
This course explores the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad...
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Report on key metrics for sponsored ads
This course explores the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll...
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Accelerator Program
Explore the Amazon Acceleration program to validate your expertise in Amazon Ads solutions. By bringing brand and performance media together, Amazon Ads helps you engage the right audiences and drive business growth. This training provides a comprehensive framework spanning all...
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Accelerator Program
Explore the Amazon Acceleration program to validate your expertise in Amazon Ads solutions. By bringing brand and performance media together, Amazon Ads helps you engage the right audiences and drive business growth. This training provides a comprehensive framework spanning all...
