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Apple has sold upwards of 200,000 Vision Pro headsets, MacRumors has learned from a source with knowledge of Apple's sales numbers. Apple began accepting pre-orders for the Vision Pro on January 19, so the headset has been available for purchase in the U.S. for 10 days.

Apple-Vision-Pro-Dual-Loop-Band-Purple-Feature-2.jpg

Last Monday, Apple analyst Ming-Chi Kuo claimed that Apple had sold an estimated 160,000 to 180,000 Vision Pro units during the pre-order weekend for the device, so sales may have slowed somewhat since then.

Vision Pro headsets for launch day home delivery sold out within hours of pre-orders launching, and in-store pickup options followed shortly after, so it is no surprise that interest in the headset has started to wane somewhat after the initial rush of orders.

Media reviews for the Vision Pro are set to go live on Tuesday, and that could push more sales, plus there will likely be an uptick in purchases after actual consumers begin sharing hands-on experiences.

Kuo has warned that demand for the Vision Pro could taper off quickly because of the niche market for the device. The headset is priced at $3,500, which puts it out of range of many consumers. Rumors have suggested that Apple is prepared for a limited number of sales, due both to the high price of the Vision Pro and difficulty producing it.

Apple is expected to produce around half a million Vision Pro headsets, but whether it will sell that many remains to be seen.

Article Link: Apple Has Sold Approximately 200,000 Vision Pro Headsets
 

spaxxedout

macrumors regular
Jun 4, 2018
205
719
What is considered a good/successful number of sales?
Completely arbitrary. Expectations were around 70,000, but who knows the thinking behind that. Main thing is that it’s supply constrained. Most early appointments popping up are scalpers getting cold feed. visionOS is only supporting English at launch, and that may have warned international demand. Plus it looks like it’s going global before wwdc.
 

erikkfi

macrumors 68000
May 19, 2017
1,726
8,090
Sounds like it's off to a decent start! I have no idea what their internal sales targets are, but no matter what I expect them to describe demand as "very strong" and "beyond our expectations" in the upcoming financial results call.
 

seek3r

macrumors 68020
Aug 16, 2010
2,374
3,449
If Apple is selling more than they can produce, I would assume that's a success.

Why Apple wants to sell such a low-volume product isn't entirely clear to me. Obviously they think they can create a larger market eventually...
Likely a combination of uncertain demand; new product category, pricing is yet to be adjusted based on market feedback, etc and the fact that if they did miscalculate on those factors that it’s a much better story in the press to sell out of something with supply constraints than have tons of unsold stock

I’d also bet lingering chip shortages and very tight qc on those screens doesnt help
 

seggy

macrumors 6502
Feb 13, 2016
440
296
If this is true, Apple has sold 2/3rds of the number of Hololens headsets ever sold even before it launches.

The power of co-opting other people's innovations at just the right time. And the power of a captive audience willing to hang onto a brand's every word. Astonishing.
 

Born Again

Suspended
May 12, 2011
4,073
5,336
Norcal
This is going to blow your mind but this is a failure.

Meta sold 20 Million and it’s still not a success

Looking forward to see what developers do with this thing. Clearly Apple didn’t know either.
 

neuropsychguy

macrumors 68020
Sep 29, 2008
2,492
6,002
Facebook and PlayStations have sold millions/10s of millions.

It’s a flop.
More than 5 billion copies of the Bible have sold. Clearly "Facebook" and "PlayStations" are flops. I know that comparison is spurious and a bit flippant, but so was your comment.

Now for the real comparison.

The Oculus Rift (what became the Meta Quest) was released in 2016, as was the PlayStation VR. Both (including iterations over the years) were/are considerably less expensive. Both have had 7+ years to sell "millions".

It's interesting you can call something a flop before it's even released by comparing it to products that have been out for years and are much less expensive.

To use the old car analogy, is a Bentley Continental GT a flop because it doesn't sell as much as a Honda Civic, or do those cars have different audiences? We don'y need to keep this analogy going but let's look at something related.

The all-time best selling single computer model in the world is probably the Commodore 64. That was 40+ years ago. Where's Commodore International now? [Hint: out of business 30 years ago]. Units sold doesn't mean everything. The C64 was hugely influential as a computer, but it was other companies that defined the market in the coming years. Commodore International fizzled out in a large part because Apple and IBM PCs defined the computer market. Again, Commodore did not.

Although Apple was highly successful with the Mac (and Apple II), the original Mac took almost 2 years to sell 500,000. That's actually quite impressive, considering the cost at the time. It took time, however, for Apple to ultimately be successful with Macs and other products.

200,000 AVP sold before release is quite impressive, considering the cost and the limited group of people who find it appealing to consider buying one.

It will take time before we see what happens with the AVP. Maybe this will be a flop. We don't know. Calling it one before it's even released is rather premature.

It's okay to not be interested in the AVP. You don't need to buy one. I won't buy one. I am interested to see where it goes though. It has the potential to be a product that will be influential over time. As it is, the AVP is a really nice tech demo version of Spatial Computing's (to use Apple's term) potential. Versions for the masses will be forthcoming, unless this fizzles out and Apple executives decide to cut their losses. It's very well a possibility that the AVP will flop, but it's not possible to accurately call it a flop at this point. Apple is playing a long game with this headset. This is not the product Apple wants most people to buy. That product is 5 - 10 years away from release. Smart businesses are run with 1 year, 3 year, 5 year, and longer plans. Apple easily has a 10+ year plan with Spatial Computing (augmented reality, etc.). To paraphrase something that Steve Jobs might not have said (but is attributed to him): Apple's job is to figure out what customers are going to want before they do. People don't know what they want until it's shown to them.

The AVP probably isn't what customers want. What customers want will be the next version of this or the next one after that. This is just laying the foundation for the future.
 
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