VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Playing with colorful neon lights in indoor spaces with creative and minimal style.
The Future is...Purple? › Tech visuals are using more expressive color palettes to encourage creativity.
Woman Eating Bowl Of Cereal By Window In Kitchen
Detailing Daily Life in Video › Social media users are fascinated by simple daily routines, but brands aren't choosing this type of video.
Mature woman making rice in pot
Food as Culture › Don't miss the opportunity to broaden your visual choices of food and cultural dining experiences.
Kids picking figs
Connectivity vs Connection › In a world that is more digitally connected than ever, is there a crisis of human connection?
Businesswoman working at hotel bedroom
Beyond the Airport: Capturing the True Essence of Modern Business Travel › Discover dynamic finance visuals through our partnership with DRS Produções and Renata Angerami, highlighting diversity in corporate hotel settings.
Male Fishmonger Standing Outside Shop Front
Shop Local: Sustaining Small Business › Highlighting small, local businesses are likely to resonate with today’s value-driven consumers.
See more creative trends
Mixed race boy zip lining
Eco-tourism in Latin America › Jul 15, 2024 Latin America is frequently publicized as a global hotspot for eco‑tourism, but travel companies often forget to speak directly to the Latin American consumer.
Travel
Latin America
Environment
Rear view of afro women using suntan lotion at beach
Countering Colorism in Latin America › Jul 15, 2024
Diversity, Equity and Inclusion
AMER
Latin America
Washing hanging on a Washing Line in a Paved Back Yard
Sustainable Living: Small Steps, Big Impact › Jul 15, 2024 Rethink how visual storytelling supports expectations around sustainability initiatives
Energy
EMEA
Environment
Explore all topics

VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.