The Hot Plate, Tag's Food & Bev Experts

The Tag Americas Toronto, Canada office was alive with excitement and engaging conversation yesterday! Clients across Canada attended the Client Open House and learned from Tag Subject Matter Experts (SMEs) about key creative production solutions offered through our Marketing Centers of Excellence. Attendees also got an exclusive behind-the-scenes look at the Toronto office's onsite test kitchen and studio. A special shout out and thank you to clients Kevin Ramdeen and Anuj Prakash with The Coca-Cola Company Canada; Lynne Strickler and Teresa L. Blakney with Conagra Brands Canada; Katherine E. Fera with Nestlé, Jason Wallace with Estée Lauder, Sarah Zhang and Melanie Petriw with Dare Foods Limited, Anika Myers with MLSE (Maple Leaf Sports & Entertainment Partnership), and Dentsu Creative Chief Client Officer, Dimitra Georgakis, MBA. A special "Thank You" to our SME presenters:   Mark Knowles shared the Tag technology roadmap, revealing how AI and Tag’s Digital Interact (Di) will enhance the future of creative production. Justin Reyes demonstrated Tag's new tech-driven, self-service content automation tool. Heidi Burbela and Brent Fraser shared how Tag experts can produce dynamic photos, videos, and 2D/graphic design assets at speed and scale. Rebecca Steckham and Daniel Weryha shared insights on how to engage the fast-growing, influential Gen Z audience. Michelle Rosamilia shared strategic tips for de-risking your language services program and real-life examples of how AI works (and doesn’t) for content localization.   And a big THANK YOU to everyone at Tag Americas for their contributions, including Andrea Flanders, Canada Chief Client Officer, Olivia McCormack, Canada Vice-President, Client Growth & Engagement, Kaylie Stansfield, Tag Americas Chief Marketing Officer, and those who worked tirelessly behind the scenes, Natalie Segreti, Marissa M., Catherine Pasquale, J., joyel christi, and our excellent culinary team Adrienne Panis, Dawn Kan, Emma Caplan, and Sanaa Ahsanuddin.   #TagTalent #centerofexcellence #creativeproduction #clientevent

As we reshuffle some responsibilities internally as part of our latest reorg, I wanted to take a moment to reflect on the numerous accomplishments the PepsiCo Foods D3 Digital Team (and its past incarnations) have delivered over the past 5 years: » Developed a common evergreen website capability in partnership with Majestic – wireframes, back-end, and enhancement roadmap – now supporting 27+ evergreen sites and counting allowing our brands to deliver best-in-class digital experiences at a significant cost savings, with content and analytics managed in-house (shout out to our awesome GBS partners based in Mexico City!!). » Centralized the approach to digital engagement / microsites in partnership with TMA (The Marketing Arm) to ensure consistency in acquisition of 1P data, improve agility and unlock significant cost savings through standardized, resusable SaaS vs. disposable bespoke development. » Internally Conceived and Launched 2 World-Class CRM programs – Tasty Rewards in partnership with BAM Strategy (now PepsiCo Tasty Rewards – the defacto loyalty capability for PepsiCo brands in NA) and FLVR in partnership with Popular Pays by Lightricks, Tag & Media.Monks (our latest gambit, a food entertainment juggernaut, which has become the most followed PepsiCo “brand” on TikTok outpacing even AllRecipes and Epicurious to deliver consumers the recipes that trend, from the creators they love). » Operationalized our Global Digital Asset Management (DAM) capability “Content Engine” and expanded to include an all-new DAM specialized to manage and deploy recipe content dubbed the “Digital Recipe Engine” (currently being lifted and adapted to several other markets by our Global Team). There are simply too many highlights to mention, but what has made it all the more worthwhile was the opportunity to lead some of the best and brightest Digital Marketers in the business over the years including Kristen Vaudry Leigha Fukasawa Christine Meyers Emily Amy Marisa Price Teeter Shane Perlin Mandy Meadows Haley Lyon. Big thanks to leadership CMO Brett O'Brien and CCO Chris Bellinger for the many opportunities to take some swings and to our awesome extended digital partners both internally here at PepsiCo and externally. May the digital legacy be long and continue to run strong!! 🙌 #PepsiCo #PepsiCoProud #DigitalMarketing #CRM #Digital #DigitalTransformation #Teamwork

Now that 2024 is here, let's take another look at The Hot Plate, Tag's Food & Bev Experts' "Flavour & Trends 2024 Forecast." Every year, our #foodandbeverage all-stars scour Michelin-star menus, dissect consumer buying habits, and analyze social media channels, looking for trends turning viral. Have you seen any of these predictions appear in your social feed or on menus? Let us know! Enjoy watching the video and get your copy of the "Flavour & Trends 2024 Forecast" here: https://lnkd.in/gwbfMuE5 #TagTalent #flavourandtrends #foodtrends

At Social Native, we're proud to celebrate our successful partnerships! Teaming up with Tag has taken our campaigns to new heights.🏆 ➡️ Tetley Tea: Our Creators embarked on a flavor-filled journey, crafting captivating videos that highlighted Tetley's new tea flavors. The campaign reached a stunning 11K views with a remarkable +4.6% engagement rate. ➡️ On the Run: Our Creators produced 3 videos, amassing over 65,000 views and an impressive average engagement rate of 7.41%. The campaign effectively positioned ON the RUN as the go-to destination to satisfy those guilty pleasures. From tea to tasty treats, our collaborations are all about success. We want to partner with you next! 👉https://bit.ly/47uFlub #SocialNative #SuccessStories #Collaboration #Partnership #MarketingSuccess

The anticipation is building! The Hot Plate, Tag's Food & Bev Experts have told us the Flavour & Trends 2024 Forecast will be out THIS WEEK! To get our taste buds ready, here's a video that is sure to satisfy. Stay tuned on Tag social media and at Tagww.com where you'll soon be able to download your own copy. #TagTalent #TagTheHotPlate #FoodTrends #foodandbeverage #trendforecast

We're so excited about The Hot Plate, Tag's Food & Bev Experts' Flavor & Trend 2024 Forecast, that we just had to ask for a sneak peek at what Tag's #foodandbeverage experts are up to! Watch this exclusive behind-the-scenes video they shared with us and stay tuned for their scrumptious findings that are sure to revolutionize restaurant menus, grocery shelves, and social media! #TagTalent #TagTheHotPlate #trendforecast #foodtrends #beveragetrends #culinary

The Tag Americas' Canada team recently beautified “Toronto’s urban wilderness"-- known as Tommy Thompson Park. Gordon Chow, Krysten Rischel, Natalie Segreti, and Sharleen Gray collected four bags of trash, helping restore the habitat of more than 300 recorded species of birds. Did you know that because Tag values community involvement and team building, we provide our employees with two paid volunteer days each year? It's true! We're so proud of this team and the countless others who give back and love on their communities! #TagTalent #sustainability #esg #volunteering

We ❤️️ bumping into our customers! During a recent Q&A, Olivia McCormack, VP of Business Development at Tag let us in on her agency journey and how Tag has been organized and efficient over the last 9 years with Teamwork.com. See how they're doing it: https://bit.ly/3Qm0CAL