If you're at CMO Inspired Summit by Inspired Business Media tomorrow, make sure you check out our Global Head of Production Peter van Jaarsveld's session, "Sidelines to Inside: How GenAI Can Revolutionise Your In-House Strategy" 💥 Join us for a rapid-fire discussion on the power of GenAI and strategies to inform your next move 💡
About us
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), and adidas’ off-shore hub. In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.
- Website
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https://www.oliver.agency
External link for OLIVER Agency
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, London
- Type
- Privately Held
- Specialties
- Brand strategy and planning, Real-Time Marketing, Creative execution, Digital strategy, and Social media
Locations
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Primary
Get directions
151 Rosebery Avenue
London, London EC21R 4AB, GB
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Get directions
Unit 2, Lee Road
Dublin Industrial Estate
Dublin, Dublin 11, IE
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Get directions
46 Kim Yam Rd
Singapore, Singapore 239351, SG
Employees at OLIVER Agency
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Kristi VandenBosch
President, U.S. at OLIVER
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Yves Le Breton
Transformative Digital Commerce Leader | CPG Ecommerce Strategy | Omnichannel Optimization | P&L Management | D2C Websites | Amazon Marketplace |…
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Eduardo Vasques
Marketing | Strategy | Digital | Planning - Gerente de Planejamento e Estratégia na Oliver Latin America no Itaú Unibanco
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Lynette Chee 朱秀芬
Updates
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Did you manage to catch Alec Barr, FRSA at MAD//FEST LONDON yesterday? 🗣️ If not, it's your lucky day - he's speaking AGAIN at the festival. Come down at 3.15pm to the #AIandEmergingTech stage, where he'll be on a panel discussing how generative AI can unlock untapped efficiency and increase productivity for brands 🔥
Here’s one for you — during a presentation about uncertainty and our struggle with our lack of control, all your slides break and the timer goes off 10 minutes early… Talk about the medium being the message! For all those who attended this version of “Dice, Doubt & Decision Making”, thank you; if you left with a paradoxical sense of unease and confidence, I’ve done my job. Do feel free to reach out or grab me at the festival for a chat tomorrow — I’m always up for a coffee. Or ping me or OLIVER Agency a message and we can arrange something more formal. I’ll be back at MAD//FEST LONDON alongside Seb Bardin, Jamie Irving and Nihir Vedd at 3:15pm on the #AIandEmergingTech stage, to talk about LLMs, automation vs. augmentation, and where the burden of creative responsibility lies between brands and agencies. See you there! #madfest24
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If you're at MAD//FEST LONDON today, get yourself to the Brand Innovation stage at 4.50 to see our very own Alec Barr, FRSA discuss how we can leverage game theory to make better decisions 💡
In 2 weeks I'll be speaking at MAD//FEST LONDON - the UK's biggest marketing festival. Inspired by Rory Sutherland and Annie Duke, "Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World" looks at how we can leverage game theory and AI to make better decisions in everyday life. Oliver Roeder, author of the fantastic "Seven Games: A Human History" talks about board games being almost educational art forms; miniature theatres of life for the intellect, where you can practice decision making and rehearse risk-reward scenarios without fear of (meaningful) consequence. And I couldn't agree more. Everything I learned about risk, about loss, about decision making - I learned from backgammon. And I'm excited to share those lessons with you all. (Don't worry, you don't need to know anything about the game to attend) I'll be discussing how to thinking probabilistically to make better choices, how to convert complex decisions into quantifiable data, and sharing some psychological tricks to insulate yourself from failure. By the end of it, you'll feel better equipped to handle the uncertainty and volatility life throws at you. And hopefully inspired to buy a backgammon board. So you fancy a chat, or a game of backgammon whilst I'm there (yes, I'll have a board on me), please get in touch and we can arrange a meet up. #MadFest2024 Dan Brain Sam Benton
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Some great news to start the week from DataIQ, with OLIVER receiving 3 shortlists for their 2024 awards, including: 🏆 U-Studio/OLIVER: New Ways of Working with Data 🏆 Ross Hawkes: Data and Analytics Leader of the Year and Data Champion Fingers crossed for the ceremony in September 🤞
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Say hello to Inside Social - our regular email giving you the insider insight into what's going on in the feeds 📲 In this week’s edition, we look at how creators made a splash at Cannes, TikTok's Symphony AI avatars and New York's attempts to bring back chronological feeds for under 18s 💡 Read the full email and subscribe now to get regular insights 👉 https://lnkd.in/e4PQfjPP
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Q: "What's one thing marketers and agencies can do to drive creative together?" 🤔 Rod Sobral: "Entertain. If you entertain you win." 🗣️ Last week, our Global Chief Creative Officer sat down with Campaign UK and a range of industry experts at Cannes to chat about how clients and agencies can better align to reignite creativity in advertising 🚀 He also talked about how our model allows our teams and clients to truly work as one unit, aligning on business challenges and unlocking true effectiveness 🔥 Check out the key takeaways here ➡️ https://lnkd.in/gb3Epqe8
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Exciting news! 🎉 Our very own Alec Barr, FRSA, Head of Behavioural Science at OLIVER, will be taking the stage at MAD//FEST in London! Alec will be sharing his expertise in not just one, but two engaging sessions on the 2nd and 3rd of July 🙌 First on the agenda is "Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World". Dive deep into the art of navigating uncertainty with confidence 😎 Next, Alec will be part of an AI panel discussion, "Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for Brands". Get ready to explore the cutting-edge possibilities of AI and how it can revolutionise brand productivity 🚀 Don’t miss out on these sessions for invaluable insights and actionable strategies - grab your tickets here: https://lnkd.in/epttXM-p
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OLIVER Agency reposted this
When global singer-songwriter John Legend shows up to listen to your Cannes panel and ask questions, you know you’re saying something right 💥 Lean into what’s hard, was the key message from Rebecca Sykes, Head of Emerging Tech at The Brandtech Group, who was on Boston Consulting Group (BCG)’s panel in Cannes this week, addressing the impact of Gen AI in marketing. “You can’t have a conversation about AI with a client that does not address the legal and ethical responsibility that comes with Gen AI. You have to lean into what’s hard,” said Sykes. She joined fellow panelists BCG’s Global CMO Jessica Apotheker, Reckitt CMO Fabrice Beaulieu, Google Cloud CMO Alison Wagonfeld, inspiring the industry and global megastars ✨ alike. #Cannes2024 #GenAI #Brandtech #AIpowered #FutureofAI
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Do you think the industry is doing a good job in fostering an environment where creativity is central to the ad-making process? 🤔 Our Global Chief Creative Officer Rod Sobral will explore this and more on a panel tomorrow, discussing a manifesto for creativity with Campaign UK and other creative leaders 💪 📅 When: 18 June 2024, 3pm CET 📍 Where: Le Gray D'Albion, Cannes Together, they'll dive deep into how creativity is essential for transforming the mundane into something that captivates and resonates emotionally 🗣️ Don’t miss this chance to be inspired: https://lnkd.in/eugBVUSf 🔥
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Are you in Cannes this week? Join OLIVER at #BrandtechBeach on Copal Beach, opposite the Carlton Terrace. 🏖 With five days of events, there's plenty of opportunities to learn, get inspired, network, and relax. And we’ll be hosting Gen AI workshops for brands opposite the beach, with Pencil ✏️. Amina Folarin, Ed Howarth, Matthew Baldwin, Kristi VandenBosch, Tyra Jones-Hurst, Rod Sobral, Richard Stainer, and Bernardo Andrada will all be there, if you fancy a chat. Enjoy the week! 🌞 #Cannes #Cannes2024
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