Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 5 We asked Ola Machnowski, how would you describe your experience being an Effie Judge? “I look forward to the Effies every year! Canada’s advertising and marketing industries are in good shape, and this year’s work is no different, just better!” – Ola Machnowski, Head of Marketing, Hershey Canada Inc 👥 Caroline Begley, Greg Bolton, Erin Brittain, Andrew Carty, Ryan Lacquement, Jacky Li, Russ Rickey, PhD, John R., Wes Wolch, adam reeves #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness
ICA - Institute of Canadian Agencies
Advertising Services
Toronto, Ontario 3,879 followers
Amplify. Protect. Transform.
About us
The Institute of Canadian Agencies is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.
- Website
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http://www.theica.ca/
External link for ICA - Institute of Canadian Agencies
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1905
- Specialties
- advertising, marketing, communications, digital, and public relations
Locations
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Primary
2300 Yonge Street
Suite 3002
Toronto, Ontario M4P 1E4, CA
Employees at ICA - Institute of Canadian Agencies
Updates
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#FeatureFriday 🚗 See how #ICA member agency Sid Lee turned heads on Moving Day. ----- belairdirect and Sid Lee made headlines this week by highlighting the importance of good tenant insurance for renters. The brand staged a dramatic moving accident—a fridge falling from a balcony and smashing a parked car below. The campaign quickly became the talk of the town during Moving Day, trending on social media and TV stations alike. After revealing their involvement, belairdirect became synonymous with Moving Day, with people on social media sharing pictures of other moving mishaps and speculating if they were also belairdirect stunts.
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Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 4 We asked Brent Choi, what's one thing you've learned as an Effie Judge that’s helped you as a creative leader? “The Effie structure has helped me reinforce the importance of ensuring we are solving the business challenge—not just the marketing challenge. The insight and idea need to build from it and line up to it. If you're off 5 degrees on the business challenge (or not considering it at all), by the time you get to the idea and execution, you could be miles off from solving the real reason for the campaign.” – Brent Choi, Partner & CEO, Angry Butterfly 👥 Ally D., Elizabeth Dubejsky, Geoff Gingerich, Kari King, Kitty L., Greg Power, Lori Rayner, Rylee Strachan, Tracy Ball, Scott Knox #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness
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ICA - Institute of Canadian Agencies reposted this
Media has an exciting future. Focusing on transparency while innovating with AI are key components to supporting marketers and brands. Thank you to Globe Media Group, ICA - Institute of Canadian Agencies and The Globe and Mail for the chance to talk this through.
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Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 3 We asked Susan Irving, what's one thing you've learned as an Effie Judge that's helped you as a marketer? “The Effies is one of my favourite to judge, as it truly evaluates and sets the bar for marketing effectiveness of campaigns in Canada. As a judge, I have learned to appreciate the absolute and unique power creativity has in solving both business problems and consumer problems while also contributing to positive societal change.” – Susan Irving, Chief Marketing Officer, Kruger Products | Produits Kruger 👥 David A., Peter Bolt, Elyse Boulet, Rick Brown, Alexandra Green, Adam McClare, Vlad Plouts, Andrew Rusk, Mew-Lin Teh, Alister Adams, Antonia V. Goga, Kate Torrance, adam reeves Special thanks to our partner LinkedIn (Alison Demelis) for sponsoring today's session. Our first in-person judging session since 2020 and tropical storm Beryl tried to derail our effectiveness. 😂 #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness
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The media and advertising industry has entered a new era in which advertisers are embracing innovations in Artificial Intelligence and machine learning. In light of this, Devon MacDonald, President of independent Toronto-based agency Cairns Oneil, shares his vision for where the industry is going and the opportunities that lie ahead for businesses to boost the effectiveness of their advertising. ➡ Read the article: https://lnkd.in/gNg7iv9G The #ICA's Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #CanadianMarketing #CanadianMedia #AI
The future of media in Canada
https://globemediagroup.ca
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Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 2 We asked Katherine Barks, as a new Effie Judge, what are you most looking forward to in today’s session? “It’s such an honour to be judging with a group of accomplished marketers from both the agency and client-side of the business. I am most looking forward to learning from the judges’ varied experience and points-of-view on what effectiveness means. The bonus for me is to be exposed to such high-quality work coming from Canadian brands and agencies.” – Katherine Barks, Senior Director of Strategy, Outpost379 👥 Andrew Ahern, Daniel Cameron, Armin Huska, Kristina Koprivica, Marianne Lau, Erin M., Lindsay Page, Jennifer Steinmann, Cathy Thomson, Brent Nelsen #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness
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Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 1 We asked Mo Dezyanian, MBA, CM, as a returning Effie Judge, what are you most looking forward to in today’s session? “Canada has been strong on international stages recently. That's why I’m excited to judge the Effies. The toughest competition in the hottest market globally? The work will be phenomenal!” – Mo Dezyanian, MBA, CM, President, Empathy Inc. 👥 Liam Brown, Theresa Kuzina, Leslie Maislin, Ben Steele, Rebecca Stutley, Stewart Yepes, Matt Ball, Emily Kozniuk, Scott Knox #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness
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#EffieCanada Final Round live jury sessions start today. 👥 Over the next two weeks, judges will gather to debate and discuss which Canadian work was truly effective and worthy of winning an Effie Award. Follow along as we take you Inside the Judges’ Room. 🔎 See the full list of Final Round Judges here: https://lnkd.in/gWw3KxN2 #EffieJudging #EffieCanada2024 #EffieAwards #MarketingEffectiveness
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#FeatureFriday 🫙 See how Canada's No. 1 mayo brand celebrated Canada Day in this playful new work from #ICA member agency Ogilvy Canada. ----- Stroll the mayo aisle of any supermarket and you’ll notice a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds. To celebrate our iconic status as the most imitated mayo brand in the world, we made a Hellmann’s ad without showing any Hellmann’s. We used 20 competitor labels to create the only real jar of mayo. Read more: https://lnkd.in/gH_VTfts
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