The Canadian Media Directors’ Council plays a pro-active role in the media communications industry as advocates, leaders and as advisors, to ensure a fair and progressive marketplace on behalf of our clients, our agencies and our media partners. We operate as a collective voice on behalf of advertisers, leveraging our significant investment in advertising placement, to counter-balance the concentration of media ownership.
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Toronto, CA
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We thank the Ontario government for committing 25% of their ad spend to Ontario-based media. This is a win-win for everyone. Thanks to Paul Deegan, News Media Canada | Médias d'Info Canada Media Canada and the CMDC (Canadian Media Director's Council) for their leadership in encouraging both government and business to support Canadian-owned media. It is time for the Federal government to step up in the same way.
The CMDC Manifesto's call for investing 25% of advertising dollars into local media is gaining traction. We are thrilled to see the Ontario government take that step. This commitment will not only support the sustainability of local media outlets but also boosts talent, fuels economic growth, and ultimately contributes to building a stronger Canada. Read more below MediainCanada https://lnkd.in/gviWZz_M
What an incredible week at Cannes Lions 2024! Canada 🇨🇦 was certainly noticed on the global stage, bringing home a record-breaking 69 awards. A huge thank you to The Globe and Mail, the Cannes advisory board, the Canadian jury, Young Lions, and all the agencies and marketing talent who contributed to this outstanding success. A full recap of key themes from the event will be released soon, providing valuable insights into what this means for our Canadian market. #CannesLions2024 #InvestinCanada🇨🇦
Canada is a strong creative force on the global stage. 🇨🇦 With over 1,300 entries this year, Canada remains a top contender. Let's cheer on Team Canada as they compete with the best in young lions, the jury, and the work. #TeamCanada Globe Media Group Cannes Lions International Festival of Creativity
🎉 Late last month, we hosted our annual Cheers to Cannes cocktail party at Cluny Bistro in Toronto's Distillery District! Leading up to Cannes Lions International Festival of Creativity, The Globe and Mail organized networking and training sessions for our Canadian Young Lions competing globally. 🦁 🌍 We also celebrated our top Canadian industry leaders, honoured with spots on the awarding and shortlist juries for Cannes Lions. 🏆 🇨🇦 Here's to supporting next-generation talent and celebrating industry excellence! 🥂 #CannesLions2024 #YoungLions2024 Snap Inc. CMDC (Canadian Media Director's Council) IAB Canada Karen Howe Sammy L. Shannon Lewis Sonia Carreno Luc Du Sault LG2 Emma Lorenzi Jordan Bloom Benjamin Nusca Jenn Bailey Edelman Canada Mary Maddever Ryan Crouchman Andrea Ogunbadejo Paul Tambakis Erin Kawalecki Jane Motz Matt McGowan Steve Levy Penny Hicks Tracy Day Neil Ewen Lisa Faktor Craig Lund Bianca Freedman Joseph B. Miglena Nikolova, CM, MBA Marcin Zerek
Advertising on connected TV is on the rise 📈Check out the highlights from the Media Summit and learn from leading broadcast experts in Canada, including Rogers, Bell Media, Corus, and CBC, at the Think TV session on the state of Total TV. It's crucial to prioritize brand safety in this space, so staying informed on industry best practices is key. #InvestinCanada 🇨🇦 thinktv Canada Rogers Communications Corus Entertainment CBC Television Bellmedias
Re-imagining Leadership | Exciting discussions on re-imagining leadership took place at the CMDC Summit 2024, where leaders from various industries came together to collaborate and share insights. It was inspiring to see how effective leadership and collaboration can pave the way for a successful future. Key themes that emerged from the conversations included the importance of fostering a culture of continuous learning, the value of long-term thinking, and the acceleration of technology with a human-centric approach. Thank you to our partner and speakers, Globe Media Group, for championing leadership initiatives. #medialeaders #InvestinCanada 🇨🇦 Speakers include: Shannon Lewis, Matt McGowan, Lisa Mazurkewich, Kevin Johnson, Sasha (Aleksandra) Krstic, Penny Hicks, Lesley Conway
Responsible Media | Let's unite the media industry to build an internet that's not just positive, but safe and inclusive for all. #medialeaders
Making the internet better and safer for all is a top priority. At our recent leadership summit, Kristie Painting of Pinterest and Laura Douglas of Dove, Unilever, underscored the importance of leaders driving positive change online. By 2025, 90% of online content will be AI-generated. That's why, two decades after launching Campaign for Real Beauty, Dove is taking a bold stance: committing to never use AI to represent real women in its ads. The key takeaway from the fireside chat was a resounding call to action. As industry leaders, it's incumbent upon us to create a positive and inclusive internet, not just for ourselves, but for future generations. It's time to unite and promote #InternetPositivity. Let's build more inclusive and diverse online communities where everyone feels represented and valued. #DigitalResponsibility #MediaLeaders
Exciting news from the CMDC Media Summit! The gold-winning teams for the 2024 Canadian Young Lions Competition were announced in partnership with The Globe and Mail. These talented individuals are the future of our industry, and we couldn't be prouder to have them represent Canada at the Cannes Lions International Festival of Creativity in June. Join us in congratulating them on this incredible achievement and wishing them the best of luck as they compete on the global stage at Cannes Lions. 👏 #YoungLions2024 #YoungLions #CannesLions2024 #InvestinCanada 🇨🇦 Globe Media Group
The CMDC 2024 Media Summit, themed 'Invest in Canada,' welcomed over 350 attendees. Engaging discussions revolved around pivotal industry topics including the Canadian Economy, AI for social good with Dove, the emergence of new media empires within the Creator Economy, the future of Connected TV, navigating Leadership in changing times, and the importance of investing and support local media. Don't miss out on the highlights and captured moments of inspiration shared on our social media channels this week. If you missed any sessions, catch up with us using #InvestinCanada. We extend a thank you to our esteemed partners whose unwavering support played a pivotal role in the Summit's success. Together, We are Better. At CMDC, our commitment to advancing media leadership and upholding the Canadian Media Manifesto remains steadfast. Looking forward to reconnecting soon within our vibrant media industry. 🇨🇦