During July, August and September of this year people around the world spend a cumulative 180+ billion hours using mobile apps, a 25% increase year over year, according to data from App Annie.
The most-used apps are owned by Facebook - the Top 4 include the main Facebook app itself, WhatsApp, Messenger and Instagram. These are followed by Amazon, Twitter, Netflix, Spotify and TikTok. TikTok's virtual tips made it the second most profitable non-game app.
In-app spending went up 20% year over year to the record sum of $28 billion. Most of that came from Apple’s platform, $18 billion (up 20% YoY), while spending on Google’s platform is up to $10 billion (up 35%).
Users downloaded a total of 33 billion new apps in Q3, 25 billion of which went through the Google Play Store (up 10% YoY) and 9 billion through the Apple App Store (up 20%). Note that there’s some rounding in those numbers and they exclude third-party stores.
Interestingly, the downloads from the Play Store were pretty balanced – 45% games, 55% other apps – while only 30% of iOS software downloads were games.
Even so, the gaming category is by far the most profitable on both platforms - games accounted for 65% of the money spent on the Apple store and 80% on the Play Store.
Subscriptions were the biggest non-gaming money maker, especially in the Entertainment category, which features several new streaming services this year.
No, android users are not necessarily cheap. Just that the majority of them can't afford iphones or pay for in app purchases or buy apps/games.
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