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Tidal’s prices are going up, like nearly every other music service

Tidal’s prices are going up, like nearly every other music service

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Users are receiving emails saying the price of the standard HiFi tier is increasing from $9.99 to $10.99 in the US. Subscribers in other countries are reporting receiving similar emails. 

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Tidal running on a phone and tablet.
Image: Tidal

Music streaming service Tidal is increasing the pricing of its HiFi tier by one dollar from $9.99 to $10.99 a month on August 1st, the company is announcing in emails to subscribers, Billboard reports. Similar price increases appear to be coming for international subscribers as well, according to reports on Reddit, with users in markets like the UK, Germany, Spain, Mexico, and Argentina all saying they’ve been contacted.

“We periodically look at the pricing of our service and make adjustments as needed,” Tidal’s global head of communications Sade Ayodele said in a statement. “We’ll continue to add new features for music fans as we continue to build the best home for music and culture.” Price increases will occur in all 61 markets where Tidal operates.

Tidal is just the latest music streaming service to have increased its subscription pricing in the past year. Apple Music’s monthly price went from $9.99 to $10.99 last October, while Amazon Music followed suit in January.

If recent comments by CEO Daniel Ek are to be believed, Spotify might not be far behind. In an April earnings call Ek said the audio streaming service is “ready to raise prices” and more recently there have been reports that it could charge a premium for its long-anticipated lossless HiFi streaming.

In addition to increasing the price of its standard HiFi plan, Tidal is also increasing prices for its family plan by two dollars from $14.99 to $16.99. But there’s no change to the US price of Tidal’s HiFi Plus tier, the $19.99 subscription that currently offers access to Dolby Atmos music, Sony 360 Reality Audio, MQA tracks, and hi-res FLAC. Fewer international subscribers to this more premium tier have reported receiving notices, but at least one HiFi Plus subscriber in Argentina says they’ve received an email.

Update July 10th, 7:39AM ET: Updated with Tidal’s statement and confirmation of price rise.