On Monday, Anand Mahindra takes on Twitter to announce the launch of two new brands Mahindra XUV.e and Mahindra BE along with the INGLO electric platform as part of its plans to catch the growing EV market globally.
The new brands come with five new models with three under BE and two under Mahindra XUV electric – namely BE.05, BE.07, and BE.09, XUV.e9, and XUV.e8.
The Launch of the first of these new cars is expected by the end of 2024.
— anand mahindra (@anandmahindra) August 16, 2022
Mahindra is an Indian billionaire businessman, and the chairman of Mahindra, a Mumbai-based business conglomerate.
The group operates in the aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, and retail.
Mahindra is the grandson of Jagdish Chandra Mahindra, co-founder of Mahindra and Mahindra.
He is included by Fortune Magazine among the ‘World’s 50 Greatest Leaders’ and was in the magazine’s 2011 listing of Asia’s 25 most powerful businesspeople.
He was noted by (Forbes India) as their ‘Entrepreneur of the Year for 2013. In January 2020, he was awarded the Padma Bhushan Award, the third Highest civilian award in India.
