Samsung held the largest slice of the global smartphone market by shipments during the first quarter of 2024, followed by Apple. Xiaomi has taken a tight grip on the third position, accounting for a market share of 14 in the first quarter of 2024.
Samsung and Apple smartphone sales
Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly 226.5 million units globally in 2023.
Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than 232 million iPhones worldwide in 2023 - a number that made Apple leading smartphone vendor for the first time ever. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around 80.5 units.
Huawei falls outside the leading five vendors
While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2020, recording shipments of over 32 million smartphones in the fourth quarter of 2020. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.
Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor
Characteristic
Samsung
Huawei*
Apple
Xiaomi*
OPPO
LG*
Lenovo*
ZTE*
vivo
Sony*
RIM*
HTC*
Nokia*
Transsion
Others
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IDC. (April 15, 2024). Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor [Graph]. In Statista. Retrieved July 09, 2024, from https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC. "Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor." Chart. April 15, 2024. Statista. Accessed July 09, 2024. https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC. (2024). Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor. Statista. Statista Inc.. Accessed: July 09, 2024. https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC. "Global Smartphone Market Share from 4th Quarter 2009 to 1st Quarter 2024, by Vendor." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC, Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor Statista, https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/ (last visited July 09, 2024)
Global smartphone market share from 4th quarter 2009 to 1st quarter 2024, by vendor [Graph], IDC, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/