The indicator 'Reach (Listeners)' in the 'Podcasts' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2029 by in total 37.2 million users (+48.7 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 113.62 million users and therefore a new peak in 2029. Notably, the indicator 'Reach (Listeners)' of the 'Podcasts' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.
Structure:
Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels
Additional information: Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (April 23, 2024). Number of users of podcasts in the United States from 2020 to 2029 (in millions) [Graph]. In Statista. Retrieved July 09, 2024, from https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us
Statista. "Number of users of podcasts in the United States from 2020 to 2029 (in millions)." Chart. April 23, 2024. Statista. Accessed July 09, 2024. https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us
Statista. (2024). Number of users of podcasts in the United States from 2020 to 2029 (in millions). Statista. Statista Inc.. Accessed: July 09, 2024. https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us
Statista. "Number of Users of Podcasts in The United States from 2020 to 2029 (in Millions)." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us
Statista, Number of users of podcasts in the United States from 2020 to 2029 (in millions) Statista, https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us (last visited July 09, 2024)
Number of users of podcasts in the United States from 2020 to 2029 (in millions) [Graph], Statista, April 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us