iPhone 14 Pro Faced 'Unprecedented' Setback Leading to Removal of New Graphics Processor

Apple planned a major generational update for the iPhone 14 Pro's graphics capabilities, but was forced to scrap plans for the new GPU late in development after "unprecedented" missteps were discovered, according to The Information.

A16 iPhone 14 Pro
In a paywalled report, The Information claimed that Apple engineers were "too ambitious" in adding new features to the graphics processor designed for the ‌iPhone 14‌ Pro, including features like ray tracing – a lighting technique to achieve a further level of realism in games. This meant that ‌iPhone 14‌ Pro prototype were found to draw much more power than expected, impacting the device's battery life and thermal management.

According to several individuals that claim to possess first-hand knowledge of the incident speaking to The Information, Apple discovered the flaw in the ‌iPhone 14‌ Pro's GPU late in the device's development cycle, meaning that it had to hastily pivot to revert largely to the GPU from the A15 Bionic chip from the previous year's iPhone 13 lineup.

The incident is reportedly unprecedented in Apple's chip design history and is responsible for why the ‌iPhone 14‌ Pro shows only small improvements in graphics performance compared to the leaps made by previous iPhone generations. The error resulted in Apple restructuring its graphics processor team and moving some managers away from the project, including the exit of key figures that apparently contributed to Apple's emergence as a chip design leader.

The report goes on to reveal how Apple's chip design team has been forced to contend with a loss of talent in recent years, with the company having lost dozens of key people to various silicon design companies since 2019, as well as interpersonal feuds and lawsuits with chip startups.

Related Forum: iPhone

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

msackey Avatar
21 months ago
The framing of the issue as "setback" and failure is so sensationalising, not making it clear that part of research and development HAS to involve experimentation (DUH!) and various trials and errors. I wouldn't necessarily call it a "setback" which is too sensational and tries to capture the audience's mind in a particular way. Boo!

Anyone who has done any serious research and development will recognize that testing, development, and various failed approaches is part and parcel of the work.
Score: 57 Votes (Like | Disagree)
gpat Avatar
21 months ago
iPhone 15 Ultra is going to be amazing.
Score: 52 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
21 months ago

I returned my iPhone 14 Pro. There was literally no noticeable difference between it and the 13 pro.
Well, Dynamic Island is a game changer for an iPhone tho. A 48MP camera is great too and A16 Chip is blazing fast.
Score: 48 Votes (Like | Disagree)
JCCL Avatar
21 months ago
Can’t wait to play candy crush with real time reflections!
Score: 43 Votes (Like | Disagree)
Return Zero Avatar
21 months ago
This sounds like the development cycle for everything I’ve ever worked on… “Hey here’s a great idea, it’s going to be amazing, the team worked really hard to complete the design, it’s ready for production, oh shoot we just got some numbers in and it’s going to be too expensive/inefficient/risky, scrap that, just go back to something simple and we’ll figure that part out next time.”
Score: 41 Votes (Like | Disagree)
Premium1 Avatar
21 months ago
"Setback" Lol no they just wanted to save it for the 15 to use as a selling point. Can't put too many features in the iphone at once, gotta keep the upgrades coming...
Score: 39 Votes (Like | Disagree)