Backcountry Marketing Podcast

"The definition of a brand is a sum of the stories that people remember about you." Tune into the latest episode where Niclas Bornling shares insights about building a brand but also how to navigate the changing consumer landscape. Listen here: https://lnkd.in/gtWh3npT

"There is a fundamental change in the consumer landscape right now." In this latest episode, Niclas Bornling shares some of the challenges that he sees the outdoor industry facing right now. Tune into the episode to hear his thoughts. Listen here: https://lnkd.in/gtWh3npT

Tectonic Forces are Changing the Industry - Will We Listen? In this episode, Cole Heilborn sits down with Niclas Bornling, an outdoor industry veteran, to discuss the challenges faced by outdoor brands. They explore the lessons to be learned from the decline of brands like Quicksilver and DC Shoes in the early 2000s and how those lessons can be applied to the current state of the industry. Niclas highlights the importance of understanding the evolving consumer landscape and the need for brands to adapt to the changing preferences and cultural references of younger generations. Listen here: https://lnkd.in/g4QhwNkZ

Less than 5% of the workforce is made up of Gen Z, but by next year 20% of Gen Z will make up the workforce. What does this mean for brands? Tune into this episode with Kyle Duford Listen here: https://lnkd.in/gMywv3PF

What role do brands play in Generation Z? Tune into this thought-provoking episode with Kyle Duford. Listen here: https://lnkd.in/gMywv3PF

Why do polar bears in a Coke commercial make us feel something? Kyle Duford shares some insights about the seven needs of Generation Z in this latest episode. Listen here: https://lnkd.in/gMywv3PF

In this episode, Kyle Duford, President and Executive Creative Director at The Brand Leader®, discusses the needs of Gen Z and how brands can connect with this generation. He shares the seven needs that Gen Z is looking for, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency. Takeaways - Gen Z has unique needs that brands should address, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency. - Emotional connection is crucial in marketing, and brands should strive to create meaningful experiences for Gen Z. - Gen Z is the most hyperconnected yet disconnected generation, and brands have the opportunity to be a source of connection and meaning in their lives. - The advertising landscape has evolved significantly, with numerous channels and touchpoints available to reach consumers. - Trust is a crucial factor for Gen Z, and brands need to earn their trust through transparency and authenticity. Listen to the episode here: https://lnkd.in/gMywv3PF

Welcome to a bonus episode! In this episode host, Cole Heilborn takes us out of the studio and into the vibrant atmosphere of the Mountainfilm Festival in Telluride, Colorado. Join him as he navigates questions like: What is the role of storytelling in marketing today, especially in 2024? How do economic changes and budget cuts impact the value and approach to storytelling? What are the perspectives of filmmakers and brands on the importance of storytelling amidst industry challenges? In this episode you'll hear from filmmakers Roo Smith, Greg Balkin, and the Global Media Director from The North Face, Biz Y. Episode Takeaways: - The evolving role of storytelling in marketing and its significance in the outdoor industry. - The impact of economic changes on marketing budgets and the need for creative storytelling solutions. - Insights from industry experts on balancing qualitative storytelling impact with the demand for quantifiable metrics. - The importance of embracing ambiguity and navigating uncharted waters in storytelling and marketing. - The future trends and opportunities for storytelling in a rapidly changing industry landscape Listen to the episode here: https://lnkd.in/gTtGs-Ry

The money most companies spend on insurance unwillingly funds environmental efforts that most outdoor brands are fighting against. In this latest episode, Brad Stevenson shares his model for a new age of insurance that can transform an archaic industry and become a brand asset. Listen here: https://lnkd.in/daUuFxCZ

What if insurance could become a brand asset? Listen to this latest episode with Brad Stevenson from Premiums for the Planet https://lnkd.in/daUuFxCZ