Muva knows best. And she knows maternitywear.👶🏾 Our highly anticipated maternity capsule collection has arrived! Designed by brand visionary, founder, and mother Rihanna, Savage X Maternity celebrates motherhood and delivers incredibly comfortable & functional pieces without sacrificing our signature style and sexiness you love. “It's about bringing that confidence and comfort to moms at every stage of their journeys. I want to remind people that you can still channel sexiness and feel-good while being a parent,” said Rihanna. Check out the full story Vogue and shop the capsule collection on SavageX.com and in stores!
Love this, and glad to see the adaptable range is improving. It's great to see that more and more businesses are seeing profitability in representation.
Great! My nursing bras were ok, but I felt so meh, you know? It’s time to refresh maternity wear!
I have a great idea for this collection 👩👧🍼. Congrats on the expansion of the brand as a whole.
It's fantastic to see a blend of style, comfort, and empowerment for expecting mothers. Rihanna's dedication to providing confidence and comfort shines through. How has the response been from your community so far, Natalie?
This is awesome! All the things are stylish & affordable!
Absolutely love this!
Go ahead Riri!
Director & Designer
11moThis will likely be a profitable endeavor & is an obvious move for the brand. I suggested it to the company internally a year ago given the lack of “cool” maternity lingerie on the market.