MikeWorldWide’s Post

I had the pleasure of speaking for PRNEWS today about the disruption of traditional SEO and the rise of social search. Here are the key takeaways: 1. Younger Generations Lead the Shift: Nearly 40% of young people turn to social media for searches over Google or Bing. 2. Trust in Real-Time Content: Social platforms like TikTok, Instagram and Reddit offer authentic, user-generated content that's more trusted than traditional ads and optimized sites. 3. Influencers Drive Discoverability: 31% of social users prefer discovering products and brands through influencers, rising to 43% among Gen Z. 4. AI is here: AI will permeate and change search behaviors across both search engines and social platforms. Having a strong omni-channel brand narrative is key to being prepared. 🔍 Embrace these changes and harness the power of social search to stay ahead! #SEO #SocialMedia #DigitalMarketing #PRNews