Jukka Alanen’s Post

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Managing Partner, Rebellion Ventures | Building AI Super Capability with Autonomous Operations and AI Agents

Entrepreneurs (especially first-time) may be surprised by how much investor/VC pipeline is needed to close a Seed round. Often, entrepreneurs need more “top of the funnel” than they’d think. A successful Seed raise may require targeting 100 VCs or more due to conversion rates at each stage of the process. An illustrative, simplified example of potential conversion rates at each stage: • 100 “qualified” VC prospects whose thesis/sector, stage, and geo fit your startup, and your pitch gets introduced to them by connectors (existing investors, friends, etc.), and/or you directly connect with them (note: indiscriminately spamming investors that aren't a fit doesn't help). • 40 of them take the 1st meeting. • 20 of them proceed to the 2nd meeting. • 10 engage in due diligence. • 5 invest (e.g., a larger lead and a few others). Individual mileage varies a lot based on the entrepreneur, the strength of the network/relationships, and the nature of the opportunity and startup. Some entrepreneurs may need outreach to much more than 100 prospective investors, whereas, more rarely, just a handful of conversations is enough (perhaps a successful repeat entrepreneur coming from a big exit with strong existing VC relationships). Conversion requires not just a strong pitch, a great entrepreneur, and a fit with the VC’s thesis but also factors largely outside the entrepreneur’s control. These outside factors can include, e.g., alignment with the VC’s near-term focus, how the VC prioritizes his/her pipeline of potential deals, bandwidth, timing, capital availability, etc. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Build a big enough qualified top of the funnel when raising a Seed round. Even if you don’t need all of it to raise the round, it’ll help you find, prioritize, and select the right investors you want to partner with. #entrepreneurs #startups #seed #fundraising #VC

Jon Darbyshire

Co-Founder / CEO @ SmartSuite | Work Management

3mo

Incredibly insightful post, Jukka. As someone deeply engaged in driving AI initiatives at my organization, it's refreshing to read such a thorough breakdown of the investor pipeline for Seed rounds. Your detailed example of potential conversion rates at different stages provides a useful framework of how these processes work. I also found your point about prioritizing outreach to more prospective investors rather than limiting to a small number compelling. Many early-stage entrepreneurs often overlook this. Looking forward to more enlightening posts from you. #VC #entrepreneurship

Farhan Shah

CEO & Co-Founder Elixir Insurance | CTO | CDTO | CISO | Board Member | Investor

2w

Very accurate.

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Nik Balachandran

Founder of Zabble, AI-powered waste platform for campuses and jurisdictions | TRUE™ Zero Waste Advisor | Open Water Swimmer | Hiker

3mo

Fantastic insight, Jukka Alanen !

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