GroundTruth’s Post

📣 Brand New from GroundTruth! 🚨 We're thrilled to announce CTV+! A brand new opportunity for our customers to supercharge their real business results using CTV and mobile advertising. With cord cutters on the rise and more streamers creating new opportunities for advertisers, CTV is growing exponentially. What's more, when combined with mobile ads, GroundTruth customers are seeing 61% more in-store visits! If you're looking to drive real business results, like foot traffic and conversions, check out CTV+ today! Click the link below to learn how to get started. 👇 #performancemarketing #mediabuying #realbusinessresults

📅 Tomorrow! Catch the newest webinar from GroundTruth and Ad Age! Join GroundTruth CMO, Brandon Rhoten, in conversation with VP of Marketing at Glenn Valley Foods, Jeff Bell, and Director of Digital Strategy at Comporium, Sok Verdery, as they discuss how CTV can drive foot traffic and other real business results. Save your spot by registering here: https://lnkd.in/g_2T_Mu8

🤔 Curious about what we mean when we say GroundTruth is a media platform that drives in-store visits and other real business results? We have the answer for you! Check out our newest video! 🎬

⚡ Exciting news from GroundTruth: We’re proud to announce Danielle Kramer, MBA, PMP has been appointed VP of Managed Sales! Previously the VP, Growth Sales at Integral Ad Science, Danielle brings with her a wealth of industry expertise and senior relationships. She’s also held roles at The Trade Desk and AOL. Here at GroundTruth, she will use that knowledge to lead our Managed Service business, helping brands and agencies drive real business results from their media. "Our customers need a partner who can help them navigate a changing industry with confidence and proven success. They could not be in better hands than with Danielle as our new VP,” says GroundTruth CEO, Rosie O'Meara. Welcome to the team, Danielle!

🗓 GroundTruth is a proud sponsor of Brand Innovators: Brand Culture Summit in Ohio on July 10! Jessi Hamilton, GroundTruth Sales Director, will be hosting an engaging panel on Women in Marketing Leadership. We look forward to hosting an engaging dialog with these industry leaders and decision makers!

📣 Connecting to the right audiences is hard enough. Marketers who want to get in front of customers on-the-go need an even more powerful media platform. GroundTruth uses real-world behavior to help marketers show their ads to the right travelers no matter where they are. ✈️ Learn how you can use GroundTruth to boost real business results like foot traffic to your specific destinations. It's all in our new 2024 Holiday Strategy Guide: Travel and Tourism! Click here to download: https://lnkd.in/gruga-BK #mediabuying #performancemarketing #adstrategy

🤔 Where should you invest your marketing dollars to get increased foot traffic and other essential real business results? We have a list in our newest blog! Learn which channels work best for your target customers and the secret for multiplying your results. Just click the link in our comments! 👇 #mediabuying #performancemarketing #realbusinessresults

🛍 The second half of the year is right around the corner, which means your competitors are already putting together their campaign strategies for the fall and winter holidays. Check out our 2024 Holiday Strategy Guide to learn how to leverage the real-world behaviors of 2023 to get real business results this year! Link in our comments! ⬇ #retailadvertising #performancemarketing #realbusinessresults

💡 We've talked about why your ad campaigns should focus on in-store visits and other real business results. Today we're diving into how. 📊 Learn the proven strategies companies are using to optimize their marketing to get customers through their doors and making purchases! Click the link in our comments below! ⬇ #performancemarketing #mediabuying #foottraffic